Senior SEO/GEO Specialist
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Job Description
Senior SEO/GEO Specialist improving organic visibility and website performance for Keeper Security’s cybersecurity platform. Driving technical SEO, content optimization and AI-search discoverability.
Responsibilities:
- Develop and execute SEO strategies that improve organic visibility, website performance and qualified traffic
- Work with development to identify issues related to site architecture, crawlability, indexation, redirects, canonicalization, XML sitemaps, robots.txt, JavaScript rendering, duplicate content and structured data
- Monitor and improve Core Web Vitals, page speed, mobile usability and overall website health
- Provide recommendations for website structure, URL strategy, taxonomy, navigation and internal linking
- Conduct keyword research, search intent analysis, competitive research and SERP analysis
- Create SEO briefs and content recommendations for blogs, product pages, landing pages, glossary pages and other website content
- Review and optimize existing content to improve relevance, rankings, user experience and conversion potential
- Implement or support on-page SEO updates, including title tags, meta descriptions, headings, internal links, image alt text, schema and content improvements
- Identify opportunities across traditional search, AI-powered search and emerging search experiences
- Use Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Semrush, Sitebulb and other SEO platforms to identify opportunities and measure performance
- Analyze organic search performance, rankings, traffic, conversions and technical trends
- Support international and multilingual SEO initiatives, including hreflang, localized content, regional URL structures and market-specific requirements
- Stay current on search engine updates, technical SEO developments, content trends, schema standards and industry best practices
Requirements:
- 5+ years of experience in SEO, including experience with technical SEO
- Strong understanding of crawling, rendering, indexation, canonicalization, redirects, structured data, XML sitemaps and internal linking
- Experience creating SEO content briefs based on keyword research, search intent, competitive analysis and business objectives
- Strong analytical skills and the ability to use data to identify issues and opportunities
- Familiarity with tools such as Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog/crawling tools
- Experience using AI-search/GEO tools or monitoring brand visibility in LLM-generated results
- Excellent communication skills with technical and non-technical teams
- Ability to work both independently and collaboratively across teams
- Comfortable working in a fast-paced, team-based environment
Benefits:
- Medical, Dental & Vision (Inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401k (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above-market annual bonuses
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