Senior Social Media Manager
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Job Description
Senior Social Media Manager overseeing PIM Media's social ecosystem and strategy across multiple platforms. Leading content creation, campaign execution, and analytics to drive engagement and brand presence.
Responsibilities:
- Own the Social Ecosystem
- Lead organic and paid strategy across TikTok, Instagram, and LinkedIn. Act as the voice and visual steward of PIM Media across all channels.
- Build the PIM Media social identity — visually sharp, educational, and unmistakably premium.
- Manage the full content cycle: concept, script, edit, publish, and analyze.
- Develop a consistent posting schedule that balances evergreen storytelling with timely moments.
- Partner with Rankings’ branding department to ensure creative cohesion across the company.
- Work closely with the Media Team to align podcast, newsletter, and event promotion.
- Create & Execute
- Produce scroll-stopping content: short-form explainers, behind-the-scenes clips, and brand storytelling pieces.
- Repurpose podcast footage with the video editor into social-first formats.
- Write hooks, captions, and thumbnails designed to convert engagement into listens.
- Own paid social strategy and budget management.
- Test, optimize, and scale boosted content with clear ROI expectations.
- Establish KPIs tied to follower growth, engagement rate, and downstream traffic to podcasts and owned media. Report performance clearly and regularly.
- Build asset templates and creative systems that keep production fast and flexible.
- Measure & Evolve
- Monitor performance analytics weekly; translate data into creative next steps.
- Manage paid budgets efficiently and report on ROI across channels.
- Experiment with new formats and trends, bringing platform insights back to the team.
- Help establish the KPIs that define success for PIM Media’s social growth.
Requirements:
- 5+ years of B2B professional social media experience, preferably in a professional services, b2b, or storytelling-driven environment.
- Proven success in growing engaged audiences on social media.
- Strong video editing and storytelling skills
- Experience running paid social with performance accountability, including Meta Business Suite, LinkedIn, and Reddit ads.
- Ability to manage paid campaigns and A/B test creatives.
- Comfort with creative autonomy. Ideating, executing, and evaluating your own work.
- Curiosity about law, business, and brand storytelling.
- A background in simplifying complex concepts for business audiences is essential.
Benefits:
- Starting Salary at $90k
- Work remotely from home
- Unlimited PTO
- Quarterly training stipend for Professional Development
- 100% Employer-Funded Health Insurance
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