Social Media Specialist
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Job Description
Social Media Specialist creating engaging visual content and managing social media for a client-focused marketing firm. Supporting content development and marketing operations in a global context.
Responsibilities:
- Create engaging graphics for social media ads, photos, and videos that align with the brand’s identity.
- Develop content for both organic and paid campaigns that resonates with the target audience.
- Adapt designs across platforms such as Instagram and Facebook while maintaining visual consistency and messaging.
- Organize and manage content assets, including sourcing images, uploading files, and maintaining shared folders.
- Support marketing workflows through post scheduling and report updates.
- Assist in preparing materials for case studies, campaigns, and client deliverables.
- Manage the posting schedule to ensure timely content aligned with campaign objectives.
- Collaborate with the marketing team to align social media activity with broader strategies.
- Use analytics to refine posting schedules and improve engagement across channels.
- Support or run Meta Ads campaigns across Facebook and Instagram, optimizing for reach, engagement, and conversions.
- Track ad performance, analyze results, and recommend improvements for ROI.
- Participate in client-facing communication, including strategy discussions, reporting, and campaign updates when needed.
Requirements:
- 3–5 years of experience in social media management with a focus on graphic design and content creation.
- Experience with Meta Ads campaigns is highly valued.
- Client-facing experience is a plus.
- Strong graphic design experience for digital ads, photos, and video content.
- Knowledge of social media platform best practices, audience targeting, and content optimization.
- Familiarity with GHL or similar tools is a plus.
- Ability to manage posting schedules and work within deadlines consistently.
- Strong communication skills for internal collaboration and client interaction.
- Creative mindset with strong attention to detail and organization.
- Ability to manage multiple projects and combine creative with operational responsibilities.
Benefits:
- This role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
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