Senior Social Media Executive
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Job Description
Senior Social Media Executive leading the development and execution of high-impact campaigns in a fast-paced agency. Responsible for content strategy, influencer management, and data-driven insights.
Responsibilities:
- End-to-End Campaign Management: Lead the ideation, strategic planning, and execution of social media campaigns across multiple platforms.
- Content Strategy & Production Oversight: Craft and oversee the production of all social media content, including static posts, carousels, Stories, and short-form videos (Reels/TikTok).
- Creator & Influencer Marketing: Identify, vet, and manage relationships with creators and KOLs who align with campaign objectives and brand values.
- Reporting, Analytics & Administration: Monitor campaign performance in real-time, providing regular reports and actionable insights to clients and internal teams.
- Strategic Pitch & Research Support: Play a key role in developing pitch materials for new business, contributing competitor analysis, trend reports, keyword research, and strategic recommendations.
Requirements:
- 4-6 years of progressive experience in social media management, with a strong background in an agency setting.
- Proven expertise in developing and executing end-to-end social media campaigns, from strategy and planning to execution and reporting.
- Demonstrated experience in creator/influencer management, including sourcing, briefing, and relationship management.
- Strong content production skills, with experience directing photo/video shoots and a solid understanding of what makes compelling content for platforms like TikTok and Instagram Reels.
- Excellent project management and internal coordination skills, with the ability to manage multiple projects and stakeholders simultaneously under tight deadlines.
- Highly analytical, with a proven ability to interpret data, generate insights, and create comprehensive performance reports.
- Exceptional client communication and presentation skills, with experience contributing to strategic pitches and client meetings.
- Proficiency with social media management tools (especially for content scheduling), analytics platforms, and content creation apps.
Benefits:
- Lead & Own High-Visibility Campaigns: Move beyond just executing tasks. In this role, you will take true ownership of significant projects for major brands.
- Strategic Impact: Your research and insights will directly influence our agency's new business pitches and strategic direction.
- Career Acceleration: This senior role provides a clear path for growth, offering mentorship and opportunities to develop into a leadership position.
- Dynamic & Collaborative Environment: Work with a team of passionate, creative professionals in a fast-paced environment where your ideas and contributions are valued.
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