SEO/AEO Manager
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Job Description
SEO/AEO Manager owning technical SEO and AI-answer visibility for Boulevard’s appointment-based self-care platform. Driving organic traffic, MQLs, and demos through search strategy and content systems.
Responsibilities:
- Own the SEO program end to end, including technical SEO, on-page optimization, content strategy, internal linking, and link building
- Lead technical SEO execution across site architecture, structured data/schema markup, Core Web Vitals, crawl health, and indexing
- Build and evolve Boulevard’s AEO strategy using answer-first content formatting and semantic reinforcement
- Improve inclusion and citations across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Conduct keyword research, entity mapping, and intent analysis to prioritize content capturing search and prompt intent
- Monitor rankings, clicks, impressions, citation frequency, share of voice, and AI referral traffic
- Build and maintain dashboards and reports communicating organic performance and recommendations
- Partner with Marketing Operations and Analytics on tracking and attribution tied to MQLs, SALs, and Demo Completes
- Collaborate with Brand & Content, Web/Engineering, Product Marketing, and Growth
- Identify opportunities through automation, AI tooling, and process improvements
Requirements:
- 5-8+ years of hands-on SEO experience with accountability for organic traffic, rankings, MQLs, and SALs
- Deep expertise in technical SEO, including site architecture, structured data/schema markup, Core Web Vitals, crawl efficiency, and indexing
- Ability to guide developers on technical implementation and measure impact
- Hands-on experience building AEO strategy and measurement
- Experience tracking citation frequency, brand mention share, and AI referral traffic from ChatGPT, Perplexity, and Google AI Overviews
- Experience operating as a hands-on individual contributor and owning an SEO program end to end
- Experience with keyword research, intent analysis, and content gap analysis
- Strong analytical ability to diagnose ranking or visibility drops
- Experience building and maintaining dashboards, reporting, and performance narratives for organic channels
- Experience with tracking, attribution, and measurement
- Cross-functional experience with Content, Web/Engineering, Product Marketing, and Demand Gen
- Experience evaluating and implementing AI tools for content production or SEO workflows, including Claude Code and/or Codex
- Bonus: Experience in B2B SaaS, vertical SaaS, or multi-location business models
- Bonus: Experience with Peec, Profound, Scrunch, or AirOps
- Bonus: Exposure to llms.txt, plain-markdown pages for LLM consumption, and schema implementation
- Bonus: Experience with international or multi-region SEO
- Bonus: Experience with Sigma, Looker, and other reporting platforms
Benefits:
- Competitive base pay and performance bonus eligibility
- Equity participation for all full-time employees
- Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage
- Annual $1,200 HSA employer contribution for eligible plans
- 100% covered dental, vision, life, and disability insurance
- 12 weeks of fully paid U.S. parental leave
- Flexible paid time off
- 10 U.S. company holidays
- $200 home office setup allowance
- $50 monthly WFH reimbursement
- $200 quarterly Boulevard Bucks for well-being and industry connection
- One Medical membership
- Employee Assistant Program
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