SEO, Social Media Specialist
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Job Description
SEO & Social Media Specialist at Pipeline Medical enhancing digital presence and engaging community across platforms. Combines strategic thinking with execution to drive growth and engagement.
Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to pipelinemedical.com.
- Conduct in-depth keyword research, competitive analysis, and technical SEO audits.
- Optimize website content, landing pages, and blog posts for search engines, ensuring all content adheres to best practices.
- Manage and monitor backlink profiles, and implement link-building strategies.
- Monitor and report on SEO performance using tools like Google Analytics, Search Console, and other SEO platforms.
- Create, curate, and manage all published content across key social media platforms to build brand awareness and generate leads.
- Develop and implement a social media content calendar aligned with marketing goals and product launches.
- Monitor, listen, and respond to users in a professional "social voice," fostering community engagement and cultivating sales leads.
- Analyze social media campaign performance and provide actionable insights to optimize future efforts.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of proven experience in managing both SEO and professional social media accounts.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics tools (e.g., Google Analytics, Google Search Console).
- Excellent writing, editing, presentation, and communication skills.
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