SVP, Media Planning
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Job Description
SVP leading integrated media planning, client strategy, and team development for BarkleyOKRP and MissionOne Media. Driving account growth, new business, and differentiated media thinking.
Responsibilities:
- Lead the development and deployment of integrated media plans across a defined portfolio of accounts
- Serve as a senior strategic partner to clients and internal agency leadership
- Drive growth through sharper, differentiated media thinking
- Elevate planning standards across activation, partnerships, creative media, and analytics teams
- Contribute to new business and organic expansion efforts
- Develop, present, and oversee strategic media plans aligned with clients’ short- and long-term business goals
- Translate complex business challenges into scalable, outcome-driven media strategies across paid channels
- Generate audience-first strategies grounded in data, marketplace intelligence, and cultural insight
- Partner with Client Experience, Creative, Strategy, Investment/Activation, Analytics, and CRM teams on integrated planning
- Identify opportunities to sharpen media ideas with creative teams
- Ensure innovation aligns with business objectives
- Drive organic growth across assigned accounts and contribute to RFI/RFP responses, strategic development, and presentations
- Assess competitive and holding company landscapes and refine the planning product
- Develop points of view positioning MissionOne Media at the forefront of industry thinking
- Serve as senior point of contact on key accounts and build trusted client relationships
- Ensure consistency and quality across client-facing deliverables
- Lead and mentor Directors, Supervisors, and Planners within a pod-based structure
- Establish roles, expectations, and accountability; coach team members and delegate appropriately
- Foster a collaborative, high-performance culture
- Monitor account health and workload across the portfolio
- Partner with Client Experience, Activation, Analytics, Legal, and Finance on feasible, aligned plans
- Drive process improvements and best practices
- Keep senior leadership informed about account health, risks, and opportunities
Requirements:
- 12+ years of media planning experience, with significant team leadership responsibility
- Proven ability to lead integrated media planning across traditional and digital channels
- Demonstrated success driving organic growth and contributing to new business wins
- Strong understanding of audience strategy, analytics, and marketplace dynamics
- Executive presence with exceptional written, verbal, and presentation skills
- Deep knowledge of planning tools such as Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, and related platforms
- Strong analytical acumen and ability to translate data into actionable insight
- Experience operating in a fast-paced, collaborative agency environment
Benefits:
- BarkleyOKRP’s commitment to Diversity, Equity, Inclusion + Belonging
- B Corp commitment to progress and accountability
- Inclusive creativity and belonging-focused workplace culture
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