Video Editor – TikTok, Meta Ads, Short-Form, Paid Social
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Job Description
Short-form video editor for TikTok and Meta Ads, focusing on creative performance and high engagement. Editing, clipping, and remixing footage to produce high-retention ads.
Responsibilities:
- Edit high-retention, high-engagement short-form videos for TikTok, Instagram Reels, and Meta Ads
- Write and cut strong hooks (visual + text) and test multiple hook variations per concept
- Develop and execute different creative angles for the same product (problem/solution, social proof, UGC, listicle, "TikTok made me buy it," etc.)
- Clip, repurpose, and remix existing videos and older creative into fresh, native-feeling ads
- Cut multiple variations of winning ads for A/B testing (hook swaps, different intros, aspect ratios, lengths)
- Add captions, sound design, trending audio, on-screen text, and pacing that keeps viewers watching
- Stay current on TikTok/Meta trends, formats, and what's working in the ad account
- Collaborate with the media buying / marketing team, iterating quickly based on ad performance data
- Deliver on fast turnaround timelines with a high volume of creatives
Requirements:
- Proven experience editing for TikTok and/or Meta Ads (please share a portfolio, reel, or examples of ads you've cut)
- Deep understanding of hooks, angles, and retention — you can explain why a video works, not just edit it
- Strong grasp of what makes short-form content native and scroll-stopping (not corporate or overproduced)
- Ability to repurpose and reframe existing footage into new, high-performing clips
- Proficiency in editing tools (CapCut, Premiere Pro, After Effects, or equivalent)
- Fast, self-directed, and comfortable producing a high volume of creative
- Bonus: experience editing direct-response / DTC e-commerce ads, working with UGC creators, or a track record of ads that actually drove results
- Nice to Have Basic understanding of ad performance metrics (hook rate, hold rate, CTR, ROAS)
- Experience with home décor, lifestyle, or product-based brands
- Ability to source trending audio and formats before they peak.
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