Senior Performance Video Creative – Consumer
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Job Description
Senior video creative producing AI-powered performance ads for Kraken’s crypto trading platform. Developing, testing and localizing paid campaigns across global markets and social channels.
Responsibilities:
- Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity
- Build video for Meta, TikTok, YouTube, LinkedIn, Reddit and X according to each platform’s specifications and native style
- Concept and edit performance video into complete cross-format campaign sets
- Produce AI-generated and AI-assisted video and maintain reusable AI-enabled workflows
- Pitch culturally timely, internet-native and experimental concepts alongside business-as-usual work
- Version and localize video across markets, languages, formats and regulatory requirements
- Manage roughly a dozen concurrent workstreams, often spanning multiple formats and markets
- Read creative testing results, determine why variants win, and develop subsequent hooks, concepts and cuts
- Flex into AI-assisted paid static creative when needed
- Partner with Product Marketing, compliance and regional teams to secure approvals
- Maintain high craft standards and organized files for reuse
- Report to the Creative Lead, Consumer Creative & Design, as a senior individual contributor with no direct reports
Requirements:
- 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category
- Portfolio submitted with the application, including paid video, briefs or objectives, results where shareable, two or three full video cuts, at least one AI-generated or AI-assisted piece, and one tested concept with data-driven learnings
- Real video skills from concept to finished, sound-designed cut
- High-level command of generative AI video and image tooling, with shipped work
- Platform-native instincts across Meta, TikTok and YouTube
- Experience within a structured creative testing program
- Fluency in thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS
- Ability to translate test results into creative decisions
- Fluency in internet and meme culture, with comedic instincts
- Ability to work quickly through fast turnarounds, review rounds and late changes
- Comfort working within regulatory constraints, including risk warnings, disclaimers and market-specific requirements
- Solid copywriting instinct for scripts and on-screen text
- Ability to complete job-related skills or work-style assessments
- Ability to work from an eligible country and provide work location; sponsorship requirements must be disclosed
Benefits:
- Equity
- Bonus program
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Equal opportunity employment
- Job-related skills or work-style assessments applied consistently across candidates
- Kraken product dogfooding requirement after joining
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