Senior Performance Video Creative - Consumer
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Job Description
Senior video creative producing AI-powered paid ads for Kraken’s global crypto platform. Developing localized, performance-tested campaigns across major social channels and markets.
Responsibilities:
- Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity
- Build video for Meta, TikTok, YouTube, LinkedIn, Reddit and X according to platform specifications and native formats
- Concept, edit and ship complete cross-format performance video sets
- Produce AI-generated and AI-assisted video and maintain reusable AI-enabled workflows
- Pitch culturally timely, internet-native and experimental concepts
- Version and localize video across markets, languages, formats and regulatory requirements
- Manage approximately a dozen concurrent workstreams in a typical month
- Read creative testing results and turn performance insights into new hooks, concepts and cuts
- Create AI-assisted paid static creative when needed
- Partner with Product Marketing, compliance and regional teams to obtain approvals
- Maintain a high craft standard and organized, reusable files
- Report to the Creative Lead, Consumer Creative & Design as a senior individual contributor with no direct reports
Requirements:
- 5+ years in performance video creative at a high-volume in-house team or performance agency
- Portfolio submitted with the application, focused on paid video and including full video cuts, AI-generated or AI-assisted work, and a tested concept with results
- Real video skills from concept to finished, sound-designed cut
- High-level command of generative AI video and image tooling, with shipped work
- Platform-native instincts across Meta, TikTok and YouTube
- Experience in a structured creative testing program
- Fluency in thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS
- Fluency in internet and meme culture
- Ability to work quickly through fast turnarounds, review rounds and late changes
- Comfort working within regulatory constraints, risk warnings, disclaimers and market-specific requirements
- Copywriting ability for scripts and on-screen text
- Ability to work from an eligible country listed in the posting
Benefits:
- Kraken product dogfooding is required for everyone once they join Kraken
- Equal opportunity employment commitment
- Job-related skills or work-style assessments applied consistently across candidates
- Ongoing application acceptance unless a specific deadline is stated
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