Visual Design Principle
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Job Description
Visual design principal shaping Ford and Lincoln’s connected vehicle, in-cabin, and mobile experiences. Defining design systems, motion standards, and exemplars across digital products.
Responsibilities:
- Set and communicate a clear vision for visual design across Ford and Lincoln digital experiences
- Lead the evolution and governance of visual design and motion standards, patterns, and guidance for Digital Product Design
- Shape high-impact design work from early exploration through prototyping and delivery
- Create and guide exemplar work demonstrating expected quality, craft, and interaction principles
- Partner with UX, product, research, brand, and engineering leaders to resolve design challenges and deliver cohesive in-vehicle and off-vehicle experiences
- Guide teams in applying visual design and motion principles consistently across products, contexts, and platforms
- Collaborate with engineering to assess feasibility, define implementation approaches, and maintain design intent through development
- Lead design critiques and reviews and provide constructive feedback
- Mentor and influence designers to strengthen visual design and motion skills
- Use customer research, competitive and industry insights, and automotive knowledge to inform design direction
- Present design strategy, concepts, and recommendations to partners and senior stakeholders
- Improve design processes, documentation, and handoffs for consistent application at scale
Requirements:
- A bachelor’s degree in graphic design, visual communication, interaction design, digital product design, or a related field—or equivalent education and experience
- 8+ years of experience in visual design and/or motion for digital products, including work on complex, consumer-facing experiences
- Strong portfolio demonstrating high-level visual craft, design systems or languages, and consistent execution across interactive experiences
- Experience defining, evolving, and scaling design principles, standards, patterns, or guidelines across products or teams
- Proficiency with modern design and prototyping tools such as Figma, ProtoPie, Adobe Creative Cloud, After Effects, Rive, and/or 3D animation tools
- Experience leading design work across disciplines and influencing partners without relying solely on formal authority
- Strong communication and presentation skills, including explaining design rationale and building alignment with diverse stakeholders
- Collaborative, constructive approach to critique, feedback, and shared problem-solving
- Visa sponsorship is not available
- Must be legally authorized to work in the United States
Benefits:
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days
- Paid parental leave
- New parent ramp-up programs
- Subsidized back-up child care
- Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- Generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time
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