Web Producer
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Job Description
Web Producer strategizing for global website experience and organic discoverability at Harness. Leading SEO, content architecture, and growth across web platforms.
Responsibilities:
- Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals (pipeline, product adoption, brand).
- Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs.
- Continuously evolve the website to reflect product launches, positioning updates, and market trends.
- Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines (e.g. Google SGE, ChatGPT, Perplexity, Claude).
- Define and evolve an AEO / GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization.
- Partner with Product Marketing and Content to ensure product positioning, narratives, and use cases are reflected in search- and AI-readable site architecture.
- Lead keyword strategy, content gap analysis, and competitive audits — with increasing emphasis on intent, topics, and entities over pure keyword volume.
- Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions.
- Own performance measurement across classic SEO metrics and emerging indicators of AI discoverability (citations, visibility, zero-click exposure).
- Manage and direct external SEO / GEO agencies or vendors, setting strategy, reviewing output, and holding them accountable to performance outcomes.
- Own the Webflow platform strategy, including site architecture, CMS structure, templates, governance, and quality standards.
- Ensure Webflow is used as a scalable, performant growth platform
- Partner with design, engineering, and external vendors to ship new site experiences, templates, and technical improvements.
- Oversee execution of site updates and launches, ensuring speed, accessibility, SEO hygiene, and brand consistency.
- Set clear processes and prioritization for web work.
- Optimize key conversion paths across the site (product pages, solutions, resources, demos).
- Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates.
- Partner with demand gen on landing pages and campaign experiences.
Requirements:
- 6+ years of experience in web production, SEO, or digital marketing in a B2B SaaS or tech environment.
- 1+ years of experience in WebFlow CMS specifically. Deep familiarity with modern CMS platforms and web tooling.
- Experience owning web and organic growth strategy through influence, prioritization, and vendor management, not just hands-on execution.
- Proven experience owning and operating a high-traffic, high-impact website.
- Strong hands-on SEO expertise (technical, on-page, and content)
- Strong understanding of B2B buyer journeys and how websites support demand generation.
- Comfortable working with data and analytics to guide decisions.
- Highly organized, detail-oriented, and able to balance strategy with execution.
- A proactive operator who sees problems, proposes solutions, and drives them to completion.
Benefits:
- Competitive salary
- Comprehensive healthcare benefits
- Flexible Spending Account (FSA)
- Flexible work schedule
- Employee Assistance Program (EAP)
- Flexible Time Off and Parental Leave
- Monthly, quarterly, and annual social and team building events
- Monthly internet reimbursement
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