AI Engineer – GTM
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Job Description
Director of Product Marketing at HumanSignal leading positioning and messaging for the Enterprise platform. Collaborating across teams to drive new customer acquisition and account growth.
Responsibilities:
- Own positioning and messaging for Label Studio Enterprise across key personas, use cases, and verticals.
- Partner with the Product team to position and launch new Tier 1 Enterprise features and services.
- Develop competitive positioning and internal training to help Sales differentiate in the market.
- Translate customer pain points and success stories into marketing assets that drive pipeline and accelerate deal cycles.
- Collaborate with Demand Gen and Content teams to support campaigns, product launches, events, and web strategy with compelling narratives.
- Contribute to thought leadership and content development, analyst briefings, and case studies.
- Evolve our core messaging framework and work with field teams to ensure consistent delivery across touchpoints.
Requirements:
- 8+ years of experience in B2B product marketing with the ability to translate complex technical concepts to executive-level business impact.
- Experience marketing to data science, AI/ML product leaders and engineers, or MLops personas is a strong plus.
- Excellent verbal and written communication skills. Track record of building high-quality, enterprise-focused sales enablement content.
- Deep understanding of product positioning, competitive strategy, and product launch frameworks.
- Ability to thrive in a lean startup environment, with a strong bias for ownership and action.
- Bonus: familiarity with product-led growth (PLG) or open source GTM motions.
Benefits:
- Stock options
- Comprehensive health benefits
- Strong team culture rooted in transparency and collaboration
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