AI Search, GEO Growth Specialist
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Job Description
AI Search & GEO Specialist improving JoVE’s science video platform visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Driving citations, referral traffic, and AI search growth through technical SEO and experimentation.
Responsibilities:
- Plan, implement, and manage end-to-end AEO/GEO strategies to grow visibility, citations, and referral traffic from AI-powered search platforms.
- Identify high-value topics, questions, and user intents for AI-generated answers.
- Monitor AI visibility, brand mentions, citation frequency, and competitor share of voice.
- Conduct technical audits addressing crawler access, rendering, structured data, and site architecture barriers.
- Collaborate with content teams to optimize content for AI-driven discovery while maintaining quality and accuracy.
- Develop scalable AEO/GEO guidelines and best practices.
- Design and run controlled experiments, measure results, and scale successful approaches.
- Build dashboards and attribution models for AI referral traffic, engagement, and conversions.
- Work with engineering, product, editorial, and marketing teams to prioritize improvements.
- Track AI search platform changes, crawler policies, and citation behavior.
- Own AI search KPIs and continuously test, iterate, and optimize performance.
Requirements:
- 5+ years of SEO experience, including at least 2 years of hands-on AEO/GEO or AI search visibility work.
- Proven track record of driving organic growth on large, content-heavy websites.
- Strong expertise in technical SEO, including crawling, indexing, JavaScript rendering, structured data, and canonicalization.
- Solid understanding of AI search, LLMs, and retrieval-augmented generation (RAG).
- Familiarity with AI crawlers, robots.txt controls, and content access policies.
- Experience designing experiments and demonstrating measurable business impact.
- Proficiency with Google Search Console, GA4, Semrush, Ahrefs, and Screaming Frog.
- Experience with AI visibility platforms such as Profound, Peec AI, or Semrush AI Visibility is a plus.
- Working knowledge of SQL, Python, or APIs for analysis and automation is a plus.
- Experience in scientific publishing, academic content, or EdTech is a plus.
- Strong analytical mindset and ability to turn data into clear recommendations.
- Self-starter with an ownership mindset, able to manage multiple projects and communicate well across teams.
Benefits:
- A competitive compensation package.
- Direct impact in accelerating science research and improving student learning in science education.
- Opportunity to work with global teams in an environment that promotes innovation and collaboration.
- Strong promotion from within culture with a clear path to advance your career.
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