Analista de Marketing Digital – Performance, Mídia, IA
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Job Description
Analista de Marketing Digital managing performance marketing and integrating with sales for Projedata. Responsible for data-driven decisions to enhance lead generation and marketing efficiency.
Responsibilities:
- Monitorar e analisar o desempenho do funil de leads e vendas (volume, conversão e qualidade), apresentando recomendações práticas para melhorar os resultados do pipeline
- Gerenciar e otimizar campanhas de mídia paga nas plataformas Google Ads, Meta Ads e LinkedIn Ads
- Analisar investimentos em marketing, atribuição de resultados e impacto no pipeline para fundamentar decisões de alocação de verba
- Fornecer insights e relatórios para planejamento semestral, anual e de OKRs
- Criar conteúdos para redes sociais, peças publicitárias e materiais de campanha, com foco em conversão e posicionamento de mercado
- Coordenar a frente estratégica de posicionamento e awareness da marca em conjunto com a agência parceira
- Produzir copies e materiais de alta performance utilizando IA como ferramenta de amplificação
- Construir e manter bases de dados para geração de relatórios e análises
- Garantir a precisão e consistência dos dados, identificando proativamente lacunas e oportunidades de melhoria na mensuração
- Utilizar SQL para criar e refinar conjuntos de dados que alimentam dashboards e análises de performance
- Implementar automações e soluções com IA aplicadas a copywriting, análise de dados, dashboards e geração de conteúdo
- Identificar e recomendar novas abordagens tecnológicas que aumentem a eficiência dos fluxos de trabalho e dos resultados
- Explorar ativamente onde IA pode gerar maior impacto na operação de marketing
- Trabalhar próximo às equipes de pré-vendas, vendas, receita e onboarding (CS) para embasar decisões e otimizar investimentos de entrada no mercado
- Executar análises e fluxos de trabalho de complexidade moderada, desde a definição de escopo até a entrega de recomendações claras para as partes interessadas
Requirements:
- Vivência na área de marketing.
- Experiência prática comprovada com LLMs e ferramentas de IA generativa aplicadas a marketing (Claude Code, Manus AI, Leonardo AI, Perplexity, Grok, Gemini);
- +3 anos de experiência em de Gestão de Mídia Paga e Sociais, Marketing Analytics, Business Intelligence ou Copywriting;
- Formação em Marketing, Administração, Ciência de Dados, Inteligência Artificial, Publicidade e Propaganda ou área quantitativa correlata;
- Facilidade de aprendizado;
- Bom relacionamento;
- Proatividade.
Benefits:
- Vaga 100% remota.
- Kit boas-vindas ecológico.
- Empresa cultura sustentável.
- Campanhas perenes.
- Incentivo a compostagem.
- Plano de saúde.
- Seguro de vida.
- Ambiente fraterno e colaborativo.
- Ginástica Laboral.
- FreeDay.
- Auxilio-Leitura.
- Vale-alimentação.
- Cartão Caju presente + bate papo dos aniversariantes.
- Lives Virtuais de Confraternização.
- Momento Off.
- Desenvolvimento contínuo.
- Programa de Inovação.
- Auxílio-educação.
- Dual Screen.
- Parcerios descontos (farmácias/nutricionistas e psicólogos).
- App de bem-estar Clude.
- Totalpass
- Auxílio home office.
- Folga na formatura.
- Presente para novos filhos dos colaboradores.
- Presente retorno licença paternal.
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