Art Director, Performance Creatives
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Art Director developing data-driven creative strategies at Performancepixel for Meta and TikTok ads. Leading a creative team while using advanced AI workflows and metrics analysis.
Responsibilities:
- Creative Strategien entwickeln: Der Kunde schickt eine Kampagne, du arbeitest die Strategie dahinter aus, mit einem großen Research Anteil
- Wettbewerbsresearch: Welche Ads schalten die Wettbewerber, wie sind die aufgebaut, welche Arten von Ads funktionieren aktuell auf den Plattformen
- Creative Deconstruction: Ads systematisch zerlegen und verstehen, welche Hooks funktionieren, was Aufmerksamkeit erzeugt und wie man die Zielgruppe bestmöglich abholt
- Performance Analyse im Ads Manager: Welche Ads laufen gut, welche nicht, Learnings ableiten und daraus neue Strategien und Testing Ansätze entwickeln
- Kampagnenkonzepte, Testing Strategien und Messaging Ansätze für unsere Kunden erarbeiten
- Anleitung und Weiterentwicklung des Creative Teams (Grafikdesigner, Motion Designer, Video Editoren, Copywriter)
- Qualitätssicherung aller Werbemittel, visuell und performance-seitig, inklusive Safe Zones und plattformgerechter Umsetzung
- Creative Reportings und Strategy Präsentationen für Kunden erstellen und präsentieren
- Deinen eigenen Workflow mit AI Tools ständig weiterentwickeln und Learnings ins Team tragen
Requirements:
- 3+ Jahre Erfahrung in Art Direction, Creative Strategy oder Creative Lead Rollen im Performance Marketing oder Agenturumfeld
- Nachweisbare Erfahrung in der Entwicklung von Ad Creative Konzepten für Meta, TikTok o.ä. (PFLICHT, bitte im Portfolio zeigen)
- Du kannst mit Zahlen arbeiten: Ads Manager Daten lesen, CTR, Hook Rate, ROAS interpretieren und daraus Strategien ableiten
- Du verstehst, wie der Algorithmus arbeitet, wie Ads aktuell funktionieren und worin sich die Plattformen unterscheiden
- Du bist hochkreativ und entwickelst unike Ideen, keine Copy Paste Ads
- AI Skills: Du bist mit Tools wie Claude, Higgsfield, ElevenLabs und Co vertraut und hast Bock, deinen Workflow ständig zu verbessern (unser Fokus liegt auf Claude, Figma und Higgsfield)
- Führungserfahrung: Du hast bereits ein kreatives Team angeleitet
- Fähigkeit, kreative Ideen klar und überzeugend vor Kunden zu präsentieren
- Du beschäftigst dich auch privat mit Social Ads, Trends und Plattform Updates
- Sprache: Deutsch mind. C1, Englisch mind. B2
Benefits:
- Arbeite mit einem der modernsten AI Creative Workflows der Branche (Claude, Figma, Higgsfield)
- Arbeite mit Marken, die Creative ernst nehmen (u.a. MyMüsli, Olavson, Elotrans etc.)
- Remote-first, flexible Arbeitszeiten
- Datengetriebenes Umfeld, jede kreative Entscheidung wird messbar
- Direkte Zusammenarbeit mit der Geschäftsführung
- Urban Sports Mitgliedschaft
- JobRad
- Mehrere Workations pro Jahr
- Regelmäßige Team Events
- Gestaltungsspielraum: Du formst die kreative Ausrichtung der Agentur mit
Similar Jobs
Director of Performance Creative
Director of Performance Creative at Sundays for Dogs, scaling creative output and managing performance data. Leading a team to enhance ad volume, quality, and diversity.
Senior Art Director, Campaigns, Digital & Print
Art Director working on automotive campaigns from conception to delivery in various media formats. Engaging in a creative environment with direct client interactions and leading junior designers.
Senior Art Director
Art Director focused on generating creative brand content and campaigns for Seed Health, a microbiome science company. Collaborating with diverse teams to deliver impactful advertising and design solutions.
Associate Director, Creative Video
Associate Director, Creative Video leading commercial video projects for clients. Crafting compelling visual stories and managing productions from concept to delivery for Scorpion.
Creative Director, Art
Creative Director leading a team in innovative healthcare marketing solutions. Overseeing creative direction, execution of concepts, and inspiring brand alignment.
Director of Tax Knowledge – Design
Director of Tax Knowledge leading development of tax educational courses at Jackson Hewitt. Responsible for managing tax knowledge team and updating educational materials.
Creative Director – High-Growth Technology, AI, B2B SaaS
Creative Director managing high-growth AI and B2B SaaS creative initiatives at Legion Intelligence. Leading creative strategies and implementation within a remote-first team.
Senior Art Director – LATAM
Senior Art Director at Canva leading visual direction for LATAM brand campaigns. Collaborating with creative teams and presenting to stakeholders in Brazil and beyond.
Associate Creative Director – Market Access Copy
Associate Creative Director at RevHealth developing strategic communications for pharmaceutical market access. Leading creative copy development and mentoring writers across various healthcare projects.
Director, Product Design
Director of Product Design leading the vision for Dropbox’s next generation design system. Overseeing reusable product patterns and enhancing product quality across multiple platforms.
Director, Product Design
Director of Product Design overseeing Dropbox’s design system evolution and team management. Leading the strategy for high quality multi product experiences in a remote setting.
Senior Art Director
Senior Art Director responsible for producing high-quality creative assets for Greenpark. Collaborating across teams to develop and deliver innovative concepts and visuals for clients.
Senior Creative Director, Social & Content
Senior Creative Director overseeing multiple social workstreams at Airbnb. Creating content ecosystems that blend brand storytelling with social-first execution.
B2B Creative Director
B2B Creative Director driving marketing creative function at Teladoc Health. Leading a team in delivering high-quality, on-brand marketing assets for healthcare audiences.
Creative Director, Paid Social
Creative Director overseeing Paid Social for Forbes Advisor's Health vertical. Responsible for end-to-end creative processes and team leadership in a performance-driven environment.
Junior Art Director
Art Director creating high-impact visual solutions for clients in regulated industries. Collaborating across teams to ensure accuracy and quality in all visual executions.
Creative Director
Creative Director defining brand and visual identity for Wormhole Labs. Collaborating on marketing and product design to build a trusted brand in the crypto space.
VP, Associate Creative Director – Copy
VP, Associate Creative Director - Copy at RevHealth, responsible for brand storytelling and creative leadership. Overseeing teams and driving insight-driven campaigns in pharmaceutical marketing.
Creative Director
Creative Director shaping brand and storytelling for a leading healthcare technology company. Collaborating with executive leadership and managing comprehensive creative strategies across various channels.
Art Director
Art Director leading creative execution of social-first visuals for digital campaigns at Social Driver. Overseeing design projects and collaborating with clients to fulfill brand objectives.