Assistant Marketing Manager
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Job Description
Integrated Marketing Manager driving marketing performance and brand exposure for Eurofins Assurance. Leading campaigns, content development, and internal communications in a dynamic B2B environment.
Responsibilities:
- Being part of an integrated marketing team, you will lead and accelerate marketing initiatives in different industry sectors and markets.
- Leads generation.
- Stay in line with business objectives and KPIs to drive leads.
- Measure effectiveness of different campaigns and channels including websites, social media, email campaigns, webinars, trade associations and media partnership.
- Content development.
- Produce high-quality content for website, social media, newsletter and other channels, aligned to SEO strategy.
- Develop sales kits that bring out USPs and facilitate sales team in client retention and new business development.
- Ensure consistency of tone, brand identity, and key messages across all communication channels.
- Event management.
- Arrange in-house webinars and in-person events.
- Monitor event effectiveness with Sales.
- Digital performance.
- Develop and own SEO strategy in line with business objectives.
- Maintain mass mailing databases hygiene and implement automation.
- Manage and optimise Google Ads to drive business growth.
- Internal communications.
- Build collaborative relationship with internal teams.
Requirements:
- 5-7 years of marketing experience.
- No relevant industry experience is welcome.
- High proficiency in English.
- Experience in MS Dynamic CRM is highly preferable.
- Proven track record in digital project executions and measurements.
- Fast-learner with multi-tasking ability.
- Great communications skills and passion in work.
Benefits:
- Flexible work arrangements
- Professional development
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