Field Marketing Manager
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Job Description
Field Marketing Manager responsible for building Didero’s field marketing engine through impactful events. Collaborating closely with Sales and GTM leadership to drive revenue through strategic marketing initiatives.
Responsibilities:
- Own the full field marketing calendar—identifying, prioritizing, and executing the right mix of conferences, trade shows, executive dinners, roundtables, and partner events
- Develop and execute account-based field programs aligned to ICP accounts, pipeline stages, and revenue goals
- Manage event logistics end-to-end: venue sourcing, vendor negotiation, catering, A/V, signage, swag, travel, and on-site execution
- Design and run pre-event outreach and post-event follow-up motions that convert attendees into qualified pipeline
- Partner closely with Sales to ensure strong pre-event prospecting, on-site engagement, and post-event follow-up
- Track and report on performance: registrations, attendance, meetings booked, SQLs, pipeline influenced, and revenue attribution
- Manage budgets, vendor relationships, and swag inventory while maximizing ROI
- Travel to support on-site execution across conferences, customer events, and partner activations
- Continuously test and innovate on event formats and experiences to make Didero stand out
Requirements:
- 4 to 6 years of field marketing or event marketing experience in B2B SaaS, enterprise software, or AI. You’ve done both volume and variety, not just one annual conference, but a full portfolio of formats running in parallel.
- Proven track record generating qualified pipeline from field activity, with measurable impact on SQLs and revenue - not just impressions and badge scans.
- Experience across the full event spectrum: large-scale industry conferences, intimate executive dinners, hosted roundtables, trade show activations, webinars, and customer events.
- Strong project management and organizational skills. You can manage multiple complex programs simultaneously without letting anything slip. You have a system, and it works.
- Experience with CRM and event marketing tools to track event performance and attribution from registration through closed revenue.
- Extreme ownership and urgency. You don’t wait to be told what to do. You see a problem, you fix it. You see an opportunity, you run with it.
- Ability to thrive in fast-paced, high-growth environments and adapt in ambiguous situations. Comfortable making decisions with incomplete information.
- Strong cross-functional presence. You can hold your own with C-suite execs, push back on a vendor, and rally a team of people who don’t report to you—all in the same day.
Benefits:
- Competitive compensation and equity
- Medical, dental, and vision insurance
- Unlimited PTO — we trust you to take the time you need
- Monthly wellness stipend via ClassPass
- Tech equipment for your setup
- Catered lunches (for those in the office)
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