Senior Trade Marketing Specialist
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Job Description
Senior Handelsmarketing Spezialist developing scalable, data-driven marketing activation model for INTERSPORT. Focusing on effective collaboration with partners for measurable impacts on sales and loyalty.
Responsibilities:
- You will further develop the trade marketing function holistically: strategy, operating model, roles, processes, calendar and priorities
- You will consolidate existing elements such as visual merchandising, flyers, POS, CRM and promotions into a consistent end-to-end setup
- You will build high-performing core teams and manage external partners and agencies
- You will develop playbooks and toolkits, e.g., campaign templates, POS standards, local adaptation guidelines and CI-compliant assets
- You will segment retailers by maturity and potential and derive appropriate activation programs
- You will plan activities consistently along the customer journey: store visit, purchase, repurchase
- You will ensure a consistent brand presence across all retail formats and touchpoints
- You will align central campaigns with local execution, e.g., CRM, loyalty, local paid approaches, events and promotions
- You will build a KPI and control system that makes adoption, campaign impact, uplift, visit-frequency and revenue levers visible
- You will establish test-and-learn approaches with clean pilots, geo- and holdout-logics
- You will provide clear analyses, dashboards and a data-driven decision-making basis
Requirements:
- Extensive experience in retail, trade or omnichannel marketing, ideally in decentralized structures such as cooperatives, franchise systems or retail group networks
- Proven experience in building functions, processes or programs and scaling them across many locations
- Strong conceptual skills combined with a genuine hands-on mentality
- Very good understanding of data, KPIs, budget management and performance measurement
- Confidence in stakeholder management between headquarters, retailers and industry partners
- Strong communication skills, assertiveness and a high degree of pragmatism
- Advantage: experience with CRM, loyalty and marketing automation; expertise in POS digitalization, co-marketing or co-op marketing/trade fund (WKZ) models
Benefits:
- Flexible working with a remote focus and reasonable nationwide travel in Germany
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