Senior Marketing Manager
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Job Description
Senior Marketing Manager at WDG focusing on B2B marketing strategy, campaign execution, and lead generation. Working closely with leadership to align marketing with business growth.
Responsibilities:
- Setting the direction for WDG’s marketing efforts
- Turning positioning and value into coherent campaigns and programs
- Generating and nurturing leads through LinkedIn, email, web, and partner channels
- Planning and executing integrated programs that support pipeline goals
- Tracking performance metrics tied to awareness, qualified leads, and the sales pipeline, and reporting on what works, what isn’t, and where to adapt
- Working closely with leadership to align marketing with business needs
Requirements:
- 5+ years of B2B marketing, demand generation, or growth experience
- Experience owning marketing work from strategy through execution
- Strong understanding of lead generation, nurture, and funnel dynamics
- Comfort using data to make decisions and inform next steps
- A self-directed approach and readiness to take responsibility
Benefits:
- comprehensive health benefits
- unlimited PTO
- 401(k) with company matching
- company-paid life insurance
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