Vice President, Marketing
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Job Description
Marketing leader responsible for developing and executing demand generation strategies for Buildout's AI-powered CRE software. Leading a team to enhance revenue, retention, and product adoption.
Responsibilities:
- You will develop a marketing vision and strategy for the company.
- You will lead the strategic and tactical execution of marketing with your department of 4+ direct reports, using marketing tactics to support customer/prospect interactions, including online/offline communities, events, digital ads, email campaigns, and more.
- You will develop and lead the Marketing team, building increased competency across AI activities, web and SEO/GEO, paid media, email and marketing automation, and other direct marketing activities.
- You will partner with Sales, Product, Customer Success, and other functional leaders to determine the best model for implementing account-based marketing, retention marketing, customer reference programs, and other revenue generating activities.
- You will manage internal marketing resources, external vendors and budget to accomplish goals.
- You will educate our Sales team on the role of demand generation within existing customer base and new client acquisition and evangelize the strategic capacity of marketing across Buildout.
- You will generate regular reporting for all major metrics used internally for the marketing team, senior leadership, and investor reporting.
- In alignment with our marketing and sales strategy, you will guide the creation and execution of compelling marketing campaigns.
- You will work to optimize existing campaigns by monitoring performance reports and KPIs.
- You will experiment with and use all channels at your disposal - including email, paid digital, social, in person events, and more.
- You will standardize creation and execution processes to drive efficiency, repeatability, and overall effectiveness of all demand generation approaches across the organization.
- You will assume responsibility for highly repeatable demand generation-related tasks (e.g, data analysis).
- You will partner with Sales, Product, and Customer Success leaders to create internal and external facing sales tools for the customer audience.
- You will analyze industry trends, market conditions and competitors’ marketing tactics to continuously improve demand generation strategy.
- You will hit all monthly and quarterly targets for lead generation.
- You will work closely with Product and Sales teams in support of our go-to-market strategy, to segment target audiences that fit our ideal customer profile.
- You will establish budgets and quantitative goals for top-of-funnel lead generation activities that support revenue growth.
- You will partner with Sales to identify cross-sell and up-sell opportunities within the customer base.
- You will implement best practices in database management to increase data integrity and market reach; support marketing database strategy and data requests (e.g. segmentation, list pulls).
- You will monitor KPIs and other data to ensure all marketing dollars are spent wisely in pursuit of revenue generation.
- You will be AI-first in your campaigns, leveraging next generation strategies to increase capacity of execution.
- Working with Revenue operations, you will hone the Marketing Operations function to instrument and monitor the key metrics and KPIs for marketing sourced and marketing influenced leads.
- You will measure the impact of marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization.
- You will coordinate a fluid and engaging brand experience across all marketing campaigns.
Requirements:
- You will have proven success leading marketing of software/technology and brands at different life stages of organizational growth including managing and developing teams with 4+ direct reports.
- You will have at least 10 years of B2B SaaS marketing and sales experience. Although not required, it would be great if you also had B2C sales and marketing experience.
- You will have focused your career on delivering measurable marketing ROI with expertise in all aspects of B2B (and, additionally, B2C direct marketing), including database marketing, SEO/GEO, analytics/segmentation, media planning and all forms of digital and offline marketing.
- You will have a strong track record of leveraging data and marketing analytics to provide insights and make recommendations to reach prospects and customers in new ways to improve sales, profitability and marketing ROI.
- You are a skilled communicator with experience influencing and motivating people of all ilks and in short order, with a knack for presenting to internal stakeholders, customers, and agency partners.
- You are assertive and yet are also a great listener and can be influenced by others’ perspectives, and you’re incredibly collaborative in problem solving.
- While you’ve got your priorities in order (family and health first, always), you like the pace of achievement and what it feels like to be a market leader.
Benefits:
- Impactful insurance and benefit options, including 2 medical plans to choose from, 100% coverage of employee dental and vision insurance premiums, HSA seed, company-paid STD, LTD, life insurance, and telemedicine, and a wellness benefit of $400/year.
- Policies that support a healthy work/life harmony, including Flexible PTO, 14 paid company holidays, paid parental leave, and give back days
- 401(k) with 4% company match and immediate vesting
- A fully remote work culture with a monthly remote work reimbursement ($600/year) to support our distributed team and an annual, in-person company kickoff
- Challenging problems to solve with a committed and supportive team who are invested in your growth and development
- A wonderfully quirky culture where you’re encouraged to bring your whole self to work
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