Associate Director, Consumer Marketing
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Job Description
Senior Manager, Consumer Marketing supporting Cristcot’s UC therapy launch and leading consumer-focused campaigns. Collaborating across functions to optimize patient engagement strategies and achieve commercial objectives.
Responsibilities:
- Support Cristcot’s inaugural UC therapy launch, ensuring alignment with brand strategies and delivering transformative outcomes for patients.
- Collaborate closely with the broader marketing team and cross-functional Commercial team.
- Prioritize, develop and implement consumer marketing campaigns and tactics across traditional, digital, and emerging media.
- Align and orchestrate an omnichannel experience across the patient journey.
- Maintain deep understanding of patient insights, journey, and segmentation strategies.
- Support adherence and persistence initiatives, including patient support programs and creation of educational resources.
- Develop and manage marketing timelines to ensure timely delivery of campaigns and assets across channels.
- Champion marketing materials through the review process and ensure alignment with compliance, regulatory and legal requirements.
- Monitor competitive landscape and emerging trends to inform implications to campaign strategy and execution.
- Drive innovation by identifying opportunities to pilot emerging technologies and/or new engagement models.
Requirements:
- Bachelor’s degree required; advanced degree(s) a plus
- 5+ years pharmaceutical marketing experience
- Prior pharmaceutical and/or device launch experience strongly preferred; experience in GI or immunology therapeutic areas a plus
- Demonstrated ability to quickly understand complex markets, disease states, competitive landscapes and relevant market dynamics
- Strong analytical and project management skills, and oral and written communication skills
- Effective cross-functional collaboration with internal stakeholders and external vendors is essential
- Creative thinking, enterprising spirit, and thrives in a highly dynamic environment
- Demonstrates resourcefulness and agility
- Priority consideration will be given to applicants who reside within the Central and Eastern time zones.
- Ability to travel up to 20-30%.
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