Associate Director – Marketing AI, Innovation
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Job Description
Associate Director of Marketing AI & Innovation at Amgen, focusing on AI-enabled marketing capabilities and operationalizing the GEO model. Collaborating across functions to drive brand strategy and execution.
Responsibilities:
- The Associate Director of Marketing AI and Innovation (GCCI) is responsible for activating and scaling AI-enabled marketing capabilities across Amgen’s brands, with a primary focus on operationalizing the Generative Engine Optimization (GEO) model and supporting enterprise AI partnerships.
- Drive adoption and execution of the GEO operating model across priority brands, embedding GEO principles into campaign planning, content strategy, and optimization workflows.
- Oversee day-to-day engagement with key AI and data partners (e.g., GEO partner), ensuring capabilities translate into tangible brand use cases and outcomes.
- Support implementation of pilot programs across brands, capturing learnings and enabling enterprise scaling solutions through structured playbooks and recommendations.
- Partner with Marketing, GCCI Media, GCCI WebOps, and BAI to ensure AI-driven insights are fully integrated into marketing execution, measurement, and optimization processes.
- Monitor adoption, performance, and ROI of AI-enabled initiatives at the brand level, driving continuous improvement and scaling best practices.
- Partner cross-functionally to define the future marketer experience, identify required capabilities, and drive their development and implementation.
- Lead change management efforts to embed new AI-enabled ways of working, ensuring strong adoption and sustained behavioral change across marketing teams.
Requirements:
- Doctorate degree and 3 years of Marketing experience OR Master’s degree and 5 years of Marketing experience OR Bachelor’s degree and 7 years Marketing experience OR Associate’s degree and 12 years of Marketing experience OR High school diploma / GED and 14 years of Marketing experience
- Strong marketing and digital acumen, with experience in omnichannel, content, or performance marketing
- Familiarity with SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO)
- Experience translating strategy into execution across multiple brands or markets
- Proven ability to manage external partners and vendors to deliver business outcomes.
- Strong cross-functional collaboration skills within a matrixed organization
- Experience in change management and driving adoption of new capabilities or ways of working
- Ability to influence across levels and functions, including brand, media, analytics, and technology teams
- Strong analytical mindset with ability to translate data into actionable insights
- Excellent verbal and written communication skills
- Track record of delivering complex initiatives that drive measurable business impact.
Benefits:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
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