AVP, Digital Marketing Strategy – Innovation
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
AVP of Digital Marketing Strategy managing growth-focused campaigns for Global Connected Living at Assurant. Collaborating with cross-functional teams to enhance consumer engagement across digital touchpoints.
Responsibilities:
- Develop digital and content strategies for priority verticals, client types and customer journeys, ensuring alignment to LOB strategy, client and consumer objectives.
- Define digital channel and content strategies across consumer touchpoints, including web, mobile, social, email, paid media and partner/client-owned channels.
- Partner with Growth Marketing, IT and Marketing COEs to prioritize and sequence work, ensuring efficient and effective allocation of resources and budget.
- Oversee development of digital and content strategy briefs, frameworks, playbooks and tools that guide planning and execution across teams.
- Define the content strategy, components and channel guidance needed to support priority consumer journeys across LOB-owned platforms, client-owned touchpoints and broader digital channels.
- Lead digital and content strategy for key LOB-managed consumer platforms, partnering with Growth Marketing, IT, UX/UI and other teams to prioritize enhancements, guide execution and improve performance.
- Partner with Growth Marketing and IT in support of product launches, growth initiatives, platform or site enhancements.
- Establish and track key performance indicators (KPIs) to evaluate success of digital marketing initiatives and optimize performance.
- Partner with internal research teams and external partners to conduct research to uncover insights and better understand customer needs for key consumer audiences.
- Develop and maintain buyer personas and journeys for Consumer audiences to inform digital and content strategies and plans.
- Lead marketing message testing to understand message resonance, clarity, comprehension and effectiveness with target audiences.
- Lead marketing research to inform consumer digital and content strategies, including journey design, content development, campaign strategy, personalization and experience optimization.
- Lead digital sales enablement pilots as the LOB subject matter expert, partnering with Enterprise Marketing, IT, CX, Innovation, Growth Marketing and other teams to test and scale AI-enabled personalization, digital assisted selling and other capabilities that improve consumer engagement, conversion and growth.
- Conduct small-scale pilots to test new marketing ideas, campaigns or channels.
- Monitor and evaluate pilot projects for scaling across clients and/or verticals.
- Partner with Growth Marketing, Data Analytics, IT, CX, Product and Operations teams to develop reporting and dashboards to inform digital marketing decisions, strategies and recommendations.
- Analyze and report on marketing performance, providing best practices, insights and recommendations for optimization.
- Develop content strategies and messaging frameworks that guide how Connected Living engages consumers across priority journeys, channels and touchpoints.
- Define what content, tools, templates and experience components are needed to support consumer acquisition, onboarding, engagement, claims, servicing, retention and cross-sell/upsell.
- Partner with Growth Marketing, IT, UX/UI and Marketing COEs to translate content strategies into digital requirements, experience recommendations and channel-specific guidance.
- Establish content governance standards, including content ownership, reuse, localization, approval workflows, measurement and ongoing optimization.
- Develop templates, playbooks and guidance that can be adapted across key accounts, verticals, products and regions.
- Manage and maintain consumer messaging frameworks, content architecture and channel guidance to ensure consistency, relevance and effectiveness across touchpoints.
- Partner with Enterprise Marketing and technology teams to ensure content is structured, governed and supported by the right marketing technology.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business Administration or other related field
- 15+ years relevant experience in marketing with strong focus in digital marketing, consumer marketing, e-commerce, marketing research and analytics.
- 10+ years with direct management experience leading a team of marketers.
- Direct experience with developing, executing and measuring successful digital marketing & content strategies.
- Direct experience with managing digital and traditional marketing efforts and channels from concept through to production.
- Experience with all types of traditional and digital media channels including paid advertising, owned channels, social, email, web, mobile, partner/client-owned channels and emerging digital platforms.
- Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
- Comfortable working in matrixed environments.
- Desire to work in a fast-paced environment with complex and changing market dynamics.
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
- Wellness programs
Similar Jobs
Digital Marketing Manager
Digital Marketing Manager responsible for leading strategic development and oversight of digital marketing programs. Focusing on integrated strategies aligned with client business objectives across various digital channels.
Digital Marketing Manager
Digital Marketing Manager driving digital marketing strategies and initiatives across Europe Central Asia region for Nutreco, focusing on data-driven campaigns and collaboration with local teams.
Digital Marketing Specialist
Marketing Specialist leading digital content strategy and managing communications for WSI's global presence, ensuring brand consistency and engagement across digital platforms.
Junior Manager – Digital Marketing
Digital Marketing Manager driving the digital strategy for an education company. Overseeing content creation and marketing initiatives while collaborating across teams for effective campaigns.
Head of Marketing – Digital Marketing, Concierge Medicine
Head of Marketing leading digital marketing strategies and brand visibility initiatives at Private Medical. Focusing on driving qualified leads and revenue for a concierge medical service.
Digital Marketing Specialist – Technical Software
Digital Marketing Specialist at Esprow focusing on capital markets and trading systems with competitive global clients. Engaging in hands-on digital marketing across multiple channels.
Digital Marketing Intern, Unpaid – SaaS AI App (BA/MA Student in Publishing, Literature, or Related)
Digital Marketing Intern at IndieKidz supporting SaaS AI app projects in children’s publishing. Researching audiences and assisting with marketing outreach and content preparations.
Senior Director, Digital Marketing
Senior Director, Digital Marketing at Viatris driving digital innovation and strategies in healthcare. Collaborating across teams to maximize revenue generation and optimize digital solutions.
Senior Digital Marketing Consultant
Senior Digital Marketing Consultant managing and optimizing integrated digital marketing strategies for client accounts. Collaborating with teams to drive performance across paid media and analytics.
Senior Digital Marketing Strategist – Startups/SMB
Senior Digital Marketing Strategist at Directive Consulting responsible for performance marketing across SMB clients. Requires deep expertise in the SaaS marketplace and managing client expectations.
Senior Digital Marketing Strategist – Startups/SMB
Own client success across various marketing channels in a performance marketing agency. Work directly with B2B clients to craft and execute marketing strategies driving results.
Digital Marketing Strategist – Startups/SMB
Digital Marketing Strategist managing performance marketing for SMBs while collaborating with clients and delivering results. Deep expertise in SaaS across Paid, SEO, and CRO.
Digital Marketing Manager
Digital Marketing Manager responsible for performance marketing for SMB clients at Directive Consulting. Collaborating on advertising strategies, campaign execution, and client relationship management.
Digital Marketing Strategist – Startups/SMB
Digital Marketing Strategist managing performance marketing campaigns for SMB clients at Directive Consulting. Requires strong SaaS knowledge and client relationship management skills.
Digital Marketing Manager
Digital Marketing Manager responsible for performance marketing across SMB clients in the SaaS sector. Deeply involved in strategy and client relationships for impactful results.
Digital Campaign Manager
Digital Campaign Manager responsible for managing digital campaigns from brand awareness to conversion. Collaborating with cross-functional teams to optimize performance and report on results.
Account Manager, Digital Marketing
Account Manager orchestrating client strategies among marketing specialists at JUICE. Leading campaigns to drive satisfaction, ROI, and effective communication with clients in a fully remote setting.
Digital Marketing Manager
Digital Marketing Manager supporting UK-based employer in planning and executing campaigns across channels. Focus on digital marketing strategies, collaboration, and performance tracking.
Head of Digital Marketing Analytics
Lead Digital Marketing Analytics for Cigna Healthcare, informing marketing decisions with data and insights across multiple markets. Collaborate widely and develop measurement frameworks for success.
Digital Marketing Manager
Digital Marketing Manager driving demand generation for foodservice SaaS company. Leading paid media, SEO, website optimization, and marketing automation efforts.