Brand Designer
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Job Description
Brand Designer at Makeship crafting cohesive multi-channel creative systems for marketing campaigns. Collaborating with teams to elevate brand storytelling and performance across multiple channels.
Responsibilities:
- Translate business and campaign goals into cohesive, multi-channel creative systems that perform across paid, email, and social.
- Lead creative execution for campaigns from concept through launch, ensuring strong storytelling and consistency across channels.
- Design and deliver intentional creative variants (typically 2–3 per concept) to support testing, iteration, and learning.
- Apply a channel-aware mindset, adapting creative to the nuances of paid media, email, organic social, and creator-led content.
- Act as a campaign-level quality bar, ensuring work shipped is on-brand, thoughtful, and executionally excellent.
- Ensure visual and verbal cohesion, collaborating with copy partners so art and words work together in service of the brand.
- Use performance insights and campaign data to inform creative decisions and continuously improve output.
- Balance brand-building with performance needs, creating work that both converts and builds long-term brand equity.
- Elevate both the Makeship brand and our creator/partner brands, ensuring each campaign strengthens both.
- Support the development of scalable campaign frameworks and visual systems that can be scaled and evolved over time.
- Create storyboards, mood boards, and visual narratives that bring campaign ideas to life.
- Partner closely with Growth, Digital, and Brand leadership to align creative output with acquisition, engagement, and retention goals.
- Occasionally lead creative reviews or workshops focused on campaign thinking, testing, and brand craft.
Requirements:
- 5+ years of experience in brand, campaign, or marketing design (in-house or agency)
- A portfolio that demonstrates campaign thinking, not just individual assets
- Strong visual design fundamentals with excellent taste and attention to detail
- Comfort working with performance data and campaign results to inform creative decisions (you care whether creative works)
- Experience collaborating closely with Growth, Digital Marketing, and/or Performance teams
- A strong point of view on how brand and performance intersect
- Comfort navigating ambiguity and evolving briefs in a fast-paced environment
Benefits:
- Work remotely anywhere in Toronto and/or access any of our hubs
- Health and dental benefits from day 1
- 4 weeks of paid vacation (including paid time off on your birthday)
- An additional 1 week of paid time off during the winter holidays
- Virtual & In-Person Social Events
- Annual Paid Volunteer Day Off
- 1:1 RRSP Matching Program Up to 3%
- $500 Pre-Tax Annual Health & Wellness Allowance
- $400 Pre-Tax Home Office Setup Allowance
- $65 Pre-Tax Monthly Phone Allowance
- Maternity and Parental Leave Top-Up Program
- Education Assistance Program
- Employee Referral Program
- Tenured Rewards Program
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