Brand Design Lead
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Job Description
Brand Design Lead enhancing brand visibility across media for In Tandem's consumer portfolio. Collaborating with teams to ensure consistent and effective design across all channels.
Responsibilities:
- Elevate the visual expression of In Tandem across our portfolio of consumer brands
- Own how they show up in the world across websites, paid media, app store listings, emails, and more
- Collaborate closely with Growth, Product, and Marketing Leadership to ensure alignment in the journey to elevate our brands while maintaining consistency with our product experience
- Mature and strengthen visual systems that can scale to a variety of channel executions
- Collaborate in strategic brand strategy conversations to future-proof positions of our brands
- Own website and landing page design strategy and execution
- Develop high-performing page media creative (Meta, Google, TikTok, and emerging platforms) in both still and static formats
- Partner with Growth Marketing to iterate and optimize creative based on performance data and audience insights
- Lead creative for app store listings, visual positioning, and conversion optimization
- Design for email and lifecycle marketing campaigns
- Provide creative direction and oversight for video production (CTV ads, short-form video, podcast reads, motion graphics)
- Increase brand affinity and trust through thoughtful, high-quality design
- Raise the standard of creative excellence across the organization
Requirements:
- 8+ years of experience in brand, consumer, or marketing design roles
- Experience leading brand design at a consumer startup or high-growth company, ideally in digital services or mobile applications
- A strong portfolio showcasing web, paid media, lifecycle, and digital product marketing work
- Deep expertise in typography, layout systems, and visual hierarchy
- Experience building basic motion/video assets, along with experience leveraging production teams or external vendors
- Comfort designing for both brand-building and performance-driven initiatives
- Experience collaborating cross-functionally with growth and product teams
- Expert-level proficiency in modern design tools (Figma and basic motion/video familiarity required)
- **Bonus Points**
- Experience in DTC, consumer apps, or subscription businesses
- Experience designing for family-focused or mission-driven brands
- Experience working across multiple brands within a portfolio
Benefits:
- Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
- 401k: Up to a 4% match with immediate vesting
- Paid leave for all new parents
- Learning & Development stipend for employees
- Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
- Personal Time Off: 15 days for 0-1 years of employment, 20 days 1-3 years of employment
- Supportive and flexible working environment – work from anywhere!
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