Brand Experience Designer, Consumer
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Job Description
Brand Experience Designer defining Toast’s consumer-facing dining brand across product, restaurants, and marketing. Building identity systems and expressive product experiences for millions of diners.
Responsibilities:
- Define and build Toast’s consumer-facing brand across product and marketing
- Evolve the Consumer brand into a complete identity system covering visual language, voice and tone, motion, illustration, photography, and guiding principles
- Partner with product designers to integrate the brand into onboarding, empty states, celebrations, loyalty moments, transitions, sound, and haptics
- Own the expressive layer of the product design system, including type, color, motion, and illustration
- Set creative direction across launch campaigns, paid and social, lifecycle email and push, app store, and partner moments
- Build templates and toolkits for marketing, growth, and content teams
- Define Consumer brand presence in restaurant and in-service moments across POS, handhelds, kiosks, receipts, and host stands
- Raise design quality through critiques, pairing, and hands-on output
- Create and ship pixel-perfect work in Figma, motion tools, or code
- Collaborate with product designers, product managers, engineers, marketing, growth, and content partners
- Report to the Consumer Product Design leader
Requirements:
- 8+ years in brand design for consumer products
- Portfolio showing a brand built or meaningfully evolved across product and marketing, including the reasoning behind it
- Experience taking brand strategy to an identity system and shipped work inside a product design team
- Understanding of design systems, component thinking, and how brand works alongside UX
- Expert proficiency in Figma, including variables, components, and tokens
- Fluency in a motion tool such as After Effects or Rive
- Comfort with code for prototyping brand moments and discussing tokens, transitions, and haptics with engineers
- Ability to explain brand decisions to non-designers
- Ability to collaborate with design, product, marketing, and engineering teammates
- Willingness to use AI tools effectively in brand work
Benefits:
- Competitive compensation and benefits programs
- Cash compensation, including overtime and bonus/commissions if eligible
- Equity
- Flexible benefits supporting a healthy lifestyle and changing needs
- AI tools provided across disciplines
- Hybrid work model valuing individual needs
- Reasonable accommodations for persons with disabilities
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