Campaign Manager, Paid Social
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Job Description
Paid Social Campaign Manager driving campaigns for DTC and B2B brands at GR0. Optimizing targeting, creative, attribution, and performance across Meta, TikTok, and LinkedIn Ads.
Responsibilities:
- Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals
- Engage with mid-level client stakeholders about ad performance, audience targeting adjustments, and creative testing
- Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan
- Manage 8–10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue
- Set up and manage campaigns on Meta, TikTok, and LinkedIn Ads
- Support Multi-Touch Attribution analysis and attribution reporting for clients
- Monitor paid social trends and platform updates, adjusting campaigns and audience strategies
- Develop creative strategies and testing plans for social ads
- Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI
- Present data-driven insights and recommendations to clients
- Analyze client business models and align paid social strategies with revenue and engagement objectives
- Contribute to internal training and mentor junior team members on campaign execution best practices
- Execute operational workflows to improve campaign efficiency and effectiveness
Requirements:
- 2–3 years of client management experience, primarily with SMBs
- Strong understanding of social ad targeting, budget management, and ad creative strategies
- Expertise in ad performance optimization through testing, data analysis, and audience segmentation
- Proficiency in Meta, TikTok, and LinkedIn Ads
- Understanding of how different business models affect paid social strategy
- Excellent problem-solving skills and ability to handle mid-tier escalations independently
- Ability to manage daily paid social campaign operations according to workflow guidelines
- Strong organizational skills to manage multiple projects and deadlines
- Ability to adapt to paid social platform changes and industry trends
- Prolonged periods of sitting at a desk and working on a computer
- Ability to communicate clearly via video calls, email, and phone
- Must be based in Arizona, California, Colorado, Idaho, Iowa, Nevada, North Dakota, Oregon, Texas, Utah, Washington, or Wisconsin
Benefits:
- Salary range of $80,000-$90,000
- Comprehensive medical, dental, and vision coverage options for employees and their families
- Monthly Wi-Fi reimbursement
- Unlimited PTO
- 13 fully paid holidays throughout the year
- Community impact initiatives through partnerships with local charitable organizations
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