PPC Marketing Specialist
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Job Description
Remote PPC specialist owning Google Ads strategy, buying, attribution, and client relationships for DTC and eCommerce brands. Building full-funnel growth systems across Search, Shopping, PMax, and tracking.
Responsibilities:
- Own a set of DTC and eCommerce Google accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Manage brand and non-brand campaigns as separate businesses
- Evaluate PMax performance and distinguish branded from incremental volume
- Audit Google automation, including auto-applied recommendations, assets, and sitelinks
- Own Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offer, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, and reporting to remove account constraints
- Communicate directly with clients, run calls, write updates, and defend strategic decisions
Requirements:
- Hands-on Google Ads experience with meaningful spend for DTC and eCommerce brands
- Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native; already using Claude or an equivalent working tool
- Ability to build and ship a landing page using Claude or an equivalent tool
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems early
- Skeptical approach to performance numbers and willingness to run holdouts
- Ability to work US Eastern business hours for client calls
- Experience building or operating a Shopify store or running Meta at spend is a bonus
Benefits:
- Remote work with worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Frameworks that scale
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