Content Marketing Manager
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Job Description
Content Marketing Manager owning original research, benchmark reports, and technical content for Lumiform’s frontline inspection software. Fully remote freelance role focused on B2B SaaS growth.
Responsibilities:
- Own assigned topic areas and content clusters
- Build subject-matter expertise through primary sources, customer demos, and conversations with sales and success teams
- Understand Lumiform's product and adapt it to specific use cases and competitor comparisons
- Develop benchmark reports and original research by defining ideas, angles, measurements, and data sources
- Research internal and external data and produce rigorous reports suitable for citation by journalists and industry bodies
- Work with marketing managers to distribute research to relevant audiences
- Write industry-specific app use pages covering use cases such as HACCP, fire safety, and vehicle inspections
- Write listicles, competitor comparison pages, best-alternative pages, customer stories, newsletters, and other marketing materials
- Publish and manage content in WordPress
- Apply SEO and AEO fundamentals
- Improve existing content for quality, relevance, structure, and performance
- Use demo and customer-call data to create FAQs and on-page answers that address prospects' objections
Requirements:
- 4+ years in content marketing
- Meaningful experience in B2B SaaS
- A smart mind with a top university degree
- Native-level English writing
- Ability to produce publication-quality English content for an international audience
- Proven independent research experience using primary sources, assessing reliability, and producing original work
- Ability to develop expertise quickly in unfamiliar regulated topics
- Technical curiosity and ability to understand how products work and which problems they solve
- Ability to use AI for research and drafting while applying human judgment, revision, restructuring, and original perspective
- Clear, creative, approachable, human writing style
- Ability to propose original topics and reports independently
- Reliable, diligent, proactive, accurate, quality-focused, and consistent
- Strongly preferred: experience building benchmark reports, surveys, or other original research content
- Strongly preferred: familiarity with WordPress
- Strongly preferred: basic SEO, including keyword research, keyword integration, headings, internal linking, and content optimisation
- Familiarity with AEO (answer engine optimization)
- Preferred: experience writing about regulated or technical subjects such as food safety, quality, EHS, or logistics
Benefits:
- Positive impact on society by protecting frontline workers and customers from preventable harm
- Ambitious, international team
- Flat hierarchies and real decision-making autonomy
- Close collaboration with two marketing managers and direct access to founders
- Ownership of a growth bet from scratch
- Benchmark reports carry your name and reach industry bodies, journalists, and analysts
- Opportunity to develop deep expertise in inspections, audits, and frontline operations
- Fully remote work with choice of work location
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