Email and Content Marketing Manager
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Job Description
E-Mail- und Content-Marketing-Manager für Online-Ausbildungen der Akademie für Naturheilkunde. Entwicklung von Customer Journeys, Landingpages und Lead-Inhalten zur Steigerung von Buchungen.
Responsibilities:
- Create newsletters, topic-based campaigns, and connected email sequences that guide prospects from initial interest through to booking.
- Plan, write, and implement high-converting landing pages with clear benefits, a well-structured layout, and strong calls to action.
- Create blog posts, checklists, and concise guides for lead-generation campaigns.
- Revise informational brochures.
- Develop well-researched, easy-to-understand expert content sequences in collaboration with subject-matter experts.
- Segment audiences and implement campaigns in Zoho.
- Review content, links, and logic before sending.
- Manage existing trigger emails as part of the team.
- Analyze clicks, registrations, lead quality, and bookings.
- Continuously test, learn, and optimize email sequences.
Requirements:
- Experience in content and email marketing.
- Excellent German-language skills.
- Ability to write in an emotional, clear, and goal-oriented manner.
- Writing samples that demonstrate your copywriting skills.
- Experience planning, writing, and independently implementing landing pages in common CMS or website builder systems.
- Experience with segmentation and customer journey sequences for high-value, complex offerings with longer decision-making cycles.
- Confidence in reading and interpreting performance metrics.
- Interest in health and nutrition.
- Willingness to collaborate with subject-matter experts.
- Experience with Zoho Campaigns, Stripo, or SendGrid, as well as WordPress/Gutenberg, is a plus.
- Knowledge of health or nutrition is a plus.
- Experience with AI tools such as Claude is a plus.
Benefits:
- Remote and flexible: Manage your time freely, coordinating it around appointments, campaigns, and results.
- A supportive team: Receive support from marketing, health professionals, design, and IT.
- Group network: Exchange ideas with subject-matter experts and marketing specialists across the corporate group.
- Monthly team meetings and three team events per year in Switzerland.
- Freelancers are also welcome to attend team events.
- Complete relevant AKN training programs for your assignment free of charge.
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