Creative Director
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Job Description
Creative Director leading creative direction of AI influencer ecosystem at Mindalter. Owning strategy and engagement for scalable internet personalities with a fully remote team.
Responsibilities:
- Lead the creative direction of a fast-scaling AI influencer company generating significant monthly consumer revenue and evolving characters into global internet personalities
- Report directly to the CEO and operate as the creative authority shaping the future of AI-native entertainment
- Own the narrative, identity, and creative strategy across a growing portfolio of AI influencer brands
- Build and lead the creative engine behind 8–12 Brand Managers responsible for scaling multiple creator IPs
- Operate in an async-first, fully remote environment designed for autonomy, speed, and ownership
- Set creative vision and standards across all brands without day-to-day founder involvement
- Translate performance data into creative direction and rapid iteration loops
- Drive engagement, growth, and cultural relevance through storytelling and attention strategy
- Launch new creator IPs from zero to traction with strong narrative foundations
- Establish repeatable creative systems and viral content frameworks
- Lead workshops, reviews, and feedback cycles that elevate team performance
- Motivate and challenge Brand Managers through clear direction and creative accountability
- Maintain full creative context across active and upcoming influencer brands
- Produce creative playbooks, briefs, and scalable storytelling frameworks
- Operate at the intersection of AI, internet culture, and performance-driven media
- Work in a culture prioritizing speed, experimentation, and constant shipping
- Participate in a hiring process including portfolio review, interviews, paid trial, and leadership discussion
Requirements:
- 6+ years leading creative teams with ownership over outcomes and performance
- Experience managing and developing teams of 5–15 creatives or operators
- Proven success scaling internet-native brands, creators, or digital IPs
- Strong authority in directing creative vision and giving performance-driven feedback
- Demonstrated results growing social-first content across TikTok, Instagram, YouTube, or similar platforms
- Deep understanding of internet culture, storytelling mechanics, and audience psychology
- Ability to connect creative decisions to measurable growth metrics
- Comfort operating in fast-moving, experimental, ambiguity-heavy environments
Benefits:
- Direct partnership with the CEO and meaningful influence over company direction
- Full creative ownership across multiple AI influencer brands
- High autonomy — leaders are trusted to make decisions and move fast
- Opportunity to shape emerging AI-native entertainment at scale
- Work alongside a team deeply embedded in internet culture and digital media
- Fast execution environment with minimal bureaucracy or approval layers
- Long-term growth opportunity as the company scales from 8 to 50+ team members
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