Creative Lead, Performance Copy
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Job Description
Creative Lead managing brand voice and copy direction for Kin's marketing campaigns. Collaborating with multiple teams to enhance message clarity and audience engagement.
Responsibilities:
- Lead copy direction across brand and growth channels, campaigns, product launches, and key strategic initiatives
- Develop and execute a learning and iteration process that uses campaign performance data to refine messaging to be most impactful for every next campaign
- Define, evolve, and steward Kin's brand voice, tone, and messaging frameworks across channels
- Integrate AI into workflows to speed work and create more time for the human creative thinking that separates Kin from other companies
- Partner with product, editorial content, SEO, design, channel managers, and senior leaders to develop emotionally resonant, campaign-level ideas while ensuring alignment with brand standards and creative direction at scale
- Translate marketing and business priorities into clear, compelling creative strategies and executions rooted in the core insight
- Collaborate with editorial content, SEO, design, and channel managers
- Collaborate with cross-functional partners to maintain messaging clarity and consistency across the business
- Uplevel creative quality, ensuring ideas are executed with a growth mindset, intention and efficiency
Requirements:
- 8+ years of copywriting and creative leadership experience across brand and growth work, in-house and/or at an agency
- A portfolio demonstrating campaign-level thinking, voice development, and writing craft across multiple formats and channels
- Experience absorbing performance data and iterating to make every campaign better than the last
- A clear, defensible point of view on what makes creative work effective — and the ability to articulate it to both creative and non-creative audiences
- Demonstrated experience collaborating across teams and functions
- Ability to adapt quickly to change and bring a growth and entrepreneurial mindset to the work
- Experience translating complex or nuanced briefs into compelling creative concepts and executions
- Proven ability to balance strategic creative leadership with direct, hands-on execution
- A collaborative approach that enables cross-functional partners and creative partners to do their best work
Benefits:
- Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
- 401(k) with company match up to 4% of eligible earnings
- Multiple medical plan options, plus dental and vision coverage
- Company-funded HSA contributions (based on medical plan selection)
- Company-paid life insurance and short-term disability
- A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
- Access to mental health support and confidential counseling resources
- Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
- Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
- Career mobility and internal growth opportunities across the organization
- Professional development budgets for certifications, conferences, and learning available, subject to management approval
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