Creative & Social Marketing Manager – France
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Job Description
Creative & Social Marketing Manager adapting brand for France at Growing Imaginations GmbH. Focus on Creative & Content in Paid Social to establish presence in French market.
Responsibilities:
- You won't be joining an already established structure; instead, you'll help shape from day one how our brand sounds, looks, and sells in France.
- Your focus is on creative and content for paid social: you'll turn our top-performing German ads into French winners, discover new hooks and angles for the French market, and ensure our brand doesn't feel translated but genuinely local.
- You will work closely and directly with one of our founders, who oversees the French market and paid campaigns.
- Cultural adaptation of our best German creatives for the French market — not translation, but true localization of messaging, tone, and visual language.
- Development of new hooks, angles, and offers that perform in the French market.
- Conceptualization and briefing of ad creatives (statics and videos) for continuous testing.
- Analysis of creative performance to decide which ideas to scale and which to stop.
- Close alignment with the founder on testing priorities and learnings.
- Identification, briefing, and management of French content creators and UGC producers.
- Building and maintaining our French social media channels as a credible brand and trust layer.
- Ensuring our Shopify store is not just translated but fully localized.
- Optimizing the customer journey and delivering a consistent brand experience across all touchpoints.
- Continuously optimizing our marketing activities based on data and user feedback.
Requirements:
- Native-level French and very good English
- Approximately 1–3 years of hands-on experience in social media, paid social, and/or e-commerce
- A strong instinct for effective social creatives — you identify and develop ideas that stop the scroll
- Enthusiasm for data-driven marketing and an understanding of performance metrics (ROAS, CPA, CTR)
- Interest in creator and UGC content as a growth lever
- Experience with Shopify and/or email tools (e.g., Klaviyo) is a plus
- Analytical, structured, and independent working style
- Hands-on mentality and eagerness to take responsibility in a young market
Benefits:
- Insight into a fast-growing e-commerce startup with significant scope to shape the business
- The opportunity to help shape an entire market from the start
- Direct collaboration with one of the founders — short lines of communication and fast decisions
- A company culture defined by an innovative spirit, flat hierarchies, and direct communication
- Modern work setup: MacBook, flexible working hours, and remote work; access to a shared-office workspace
- Memorable team events that strengthen cohesion
- Attractive employee discounts for you and exclusive perks for family & friends
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