Creative Strategist
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Job Description
Creative Strategist helping Odyssey, a growth agency for 7–9-figure consumer companies, develop high-performing paid social and UGC ads. Analyzing creative performance, leading client strategy, and building cross-channel creative roadmaps.
Responsibilities:
- Ideate and write conversion-driven scripts and briefs for new ads
- Storyboard new creative ideas using tools like Figma, ForePlay, Notion, and more
- Create premium UGC ads for Meta, TikTok, YouTube, and other platforms
- Work with internal and third-party production partners to create video, GIF, and other ad formats
- Organize UGC shoots with creators
- Source new UGC creators who produce high-quality ad content
- Build quarterly creative roadmaps across video, static, and landing pages, then execute them timely
- Analyze performance data and develop ideas for major improvements and iterations
- Build and present client-facing reports supporting creative decisions
- Improve creative operations and efficiency while increasing creative quality
- Serve as the strategic and creative lead for clients
Requirements:
- Bachelor's degree or equivalent required
- 2+ years of experience in a creative role at an e-commerce company or e-commerce-focused agency
- History of making paid creatives scaled to over $100K in spend
- History of making organic TikToks driving hundreds of thousands of views
- Ability to work across performance data, briefing/scripting, and client communications
- Understanding of TikTok Shop or experience driving GMV for brands as a TikTok Shop creator
- AI-native skills using Claude Code and other platforms
- Experience with Adobe Premiere and Adobe After Effects
- Adobe Animate experience preferred
- Experience creating performance-driven ads for Facebook, TikTok, and YouTube
- Can-do attitude and ability to work across multiple responsibilities in a startup environment
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