Creative Strategist
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Job Description
Creative Strategist at Liaison International, leading creative strategy for enrollment marketing. Responsible for overseeing QA processes, presenting recommendations, and driving AI adoption.
Responsibilities:
- Lead creative discovery and translate insights into clear, actionable concepts, messaging strategies, and visual direction.
- Serve as the creative subject-matter expert in client meetings, presenting recommendations, findings, and creative testing insights.
- Build, implement, and oversee creative quality assurance processes across copy, design, and production workflows.
- Partner with campaign delivery teams to ensure creative aligns with audience strategy, funnel objectives, and platform-specific best practices.
- Develop and maintain creative briefs, templates, and documentation that standardize execution and improve efficiency.
- Identify opportunities for creative testing and collaborate on test design, execution, and performance review.
- Drive adoption of AI-enabled tools to enhance creative efficiency, support variant generation, and scale output.
Requirements:
- Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
- 5+ years of experience in creative strategy, marketing, or agency environments, with direct client-facing responsibilities.
- Experience working in higher education marketing, enrollment marketing agencies, or university settings strongly preferred.
- Proven ability to translate client needs, brand identity, and objectives into effective creative strategies.
- Strong presentation and communication skills, with confidence engaging directly with client stakeholders.
- Highly organized and process-oriented, with experience developing standards, templates, and QA workflows.
- Familiarity with creative testing methodologies and performance-driven optimization.
- Comfortable leveraging AI tools within creative workflows to improve efficiency and scale output.
- Collaborative, adaptable, and able to lead through ambiguity while maintaining high quality standards.
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