Media Buyer – Creative Strategist
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Job Description
Hiring a performance media buyer at Sweat Pants Agency to drive growth across Meta ads for DTC brands. This role involves building testing roadmaps and guiding creative strategy.
Responsibilities:
- Media buying has changed.
- In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next.
- At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands.
- This role is for someone who can run paid media and also think like a marketer.
- You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works.
- If you've built or scaled your own eCommerce brand, we want to hear from you.
- If you love following SOPs and repeating the same campaign structure forever, this is not the job.
- If you love thinking, testing, and building frameworks that win, keep reading.
Requirements:
- Own paid media strategy for DTC/eCommerce clients across Meta and TikTok
- Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working
- Manage ad budgets ranging from $30k / mo to $1m / mo per client
- Diagnose the full funnel — spot whether issues are creative, offer, or conversion
- Communicate clearly with clients — present results, plans, and next steps
- Work with UGC creators — source talent, write scripts, direct content when needed
- You have hands-on experience scaling eCommerce brands:
- You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue)
- Bonus: You've built/operated your own Shopify store or eComm brand
- You understand creative is the lever:
- You can pull insights from reviews, competitor ads, and comments to generate new angles
- You've written UGC scripts or creative briefs
- You can work with editors to create winning ad variations
- Video editing or design skills are a plus
- You're a strategist, not a robot:
- You challenge assumptions and adapt fast
- You don't blindly follow "best practices"
- You can explain what you're doing and why
- You have ownership and urgency:
- You act like it's your money
- You move fast and follow through
- You don't wait to be told what to do
Benefits:
- Why This Role Is ExcitingThis is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously.
- You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.
- You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.
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