Creative Strategist
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Job Description
Creative Strategist at BM Digital managing end-to-end video production processes for various brands. Responsibilities include data analysis, scriptwriting, and collaborating with teams on creative strategies.
Responsibilities:
- Create performance ads that convert to client revenue growth
- Utilize data, research, and creative insights to formulate effective creative strategy
- Analyze data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
- Perform consumer, product, and competitor research using basic tools/resources
- Collaborate with Post-Production, Production, and your Creative Strategy Lead to produce videos
- Write scripts and copy for video, static image ads, email campaigns
- Ensure visuals match creative strategy outlined for the ad
- Give feedback that aligns to the creative strategy of the ad
- Execute on feedback given by your Creative Strategy Lead
- Analyze the results of creative tests and utilize this analysis to iterate
- Responsible for weekly strategic account planning under supervision
- Identify top-performing concepts within accounts using data and creative analysis
- Identify effective concepts/trends in the social media ecosystem
Requirements:
- 5+ years of relevant experience
- Paid social or Direct Response experience (work/writing samples are a big plus)
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
- Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
- Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
- Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
Benefits:
- Performance bonus
- Equity
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