Data Analyst
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Job Description
Senior Analytics Specialist at MCR Media Group building a reliable analytics foundation for subscription-based products. Collaborating with cross-functional teams to provide data-informed insights.
Responsibilities:
- Build and maintain core business dashboards and reports across product, marketing, revenue, and retention.
- Define and own key business metrics (subscription funnel, churn, LTV, ARPU, retention).
- Ensure accuracy and consistency of all analytics and reports.
- Provide both regular insights and ad-hoc analyses for stakeholders.
- Own the web tracking setup including events, funnels, and conversions.
- Identify and resolve tracking gaps or inconsistencies across web and backend data (API-based events).
- Collaborate with Engineering to implement server-side and API-based tracking.
- Maintain tracking documentation and event taxonomy.
- Build and analyze user cohorts based on signup, activation, retention, churn, and revenue.
- Analyze subscription lifecycle: trials, conversions, renewals, cancellations.
- Identify churn/retention drivers and translate insights into actionable product recommendations.
- Design and evolve analytics infrastructure (tools, data flow, best practices).
- Set company-wide standards for tracking, analytics, and experimentation.
- Act as the go-to person for all analytics-related queries across the business.
- Provide strategic, data-driven recommendations to leadership.
Requirements:
- 4+ years in product or web analytics, preferably with subscription-based products.
- Strong understanding of web tracking (events, cookies, attribution).
- Experience working with API/backend event tracking.
- Proven expertise in cohort analysis, retention, churn, LTV.
- Proficient in SQL and working with analytical databases.
- Experience with dashboarding tools like Looker, Tableau, Power BI, Metabase.
- Strong ability to translate complex data into actionable business insights.
- Excellent communication skills and ability to collaborate cross-functionally.
- Nice to Have: Experience setting up analytics from scratch or troubleshooting broken tracking systems. Familiarity with A/B testing and experimentation frameworks. Background in SaaS or subscription-based digital products. Experience with data warehouses (BigQuery, Snowflake, Redshift).
Benefits:
- Competitive salary
- Opportunity to work in a dynamic, fast-growing company alongside talented marketing professionals
- Access to cutting-edge tools and advertising platforms
- Flexible working conditions and a remote-friendly environment
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