Demand Generation Manager
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Job Description
Demand Generation Manager driving campaign strategy and execution for Imply, a B2B SaaS company. Managing multi-channel campaigns and optimizing for lead generation and sales collaboration.
Responsibilities:
- Own campaign planning and execution—paid, email, content syndication, webinars, and more—in partnership with our agency
- Build and optimize nurture programs and conversion funnels across the full buyer journey
- Track, analyze, and report on campaign performance; translate data into clear recommendations and next steps
- Partner with Sales Ops to improve lead scoring, routing, and funnel conversion
- Work closely with sales to ensure tight campaign-to-followup loops and feedback cycles
- Use available tools—including AI where it helps—to work efficiently without losing the strategic thinking that makes campaigns actually work
- Translate product positioning into campaign messaging that resonates with technical and business buyers
- Collaborate on go-to-market assets (landing pages, emails, one-pagers) to support campaign launches
- Conduct market and competitive research to keep campaigns sharp and differentiated
Requirements:
- 5+ years in demand generation or growth marketing at a B2B SaaS company, with a clear track record of pipeline impact
- Hands-on experience with marketing automation and campaign tooling—our stack includes Marketo, Rich, CommonRoom, and Gong
- Strong understanding of the B2B marketing funnel, including ABM principles and lead scoring
- Original thinker who brings their own ideas to campaign strategy, not just executes a playbook
- Comfortable using modern tools—including AI—to improve efficiency, while keeping your own judgment at the center of the work
- Excellent written communication skills—you can write sharp copy and clear performance summaries
- Comfortable working autonomously in a fast-paced environment; you know how to prioritize and get things done
- Strong collaborator who can work across sales, product, and agency partners without needing a lot of hand-holding.
Benefits:
- Medical, Dental and Vision Benefits (employee premiums 100% paid by Imply)
- Fertility Coverage - Integrated with our medical insurance
- Dependent Care FSA
- Mental Health Support via Betterhelp
- Life and AD&D Insurance
- 401(k) Program
- Unlimited Paid Time Off - USA Only
- Wellness Stipend
- Home Office Equipment Reimbursement
- Pre-Tax Commuter Benefits
- Pet Insurance
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