Demand Generation Manager
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Job Description
Demand Generation Manager building campaigns and content for EnableComp’s AI-powered healthcare revenue-cycle intelligence platform. Growing qualified pipeline through HubSpot, paid channels, email nurture, and performance optimization.
Responsibilities:
- Plan, build, and execute multi-channel demand generation campaigns across email, paid social, SEM, retargeting, and organic channels
- Own marketing-sourced pipeline targets and report campaign performance against revenue goals
- Manage the demand generation budget, track spend against ROI, and reallocate based on channel performance
- Own funnel content end-to-end, including blog posts, ebooks/guides, landing pages, and nurture email copy
- Ensure campaign content reflects current positioning and messaging
- Establish a scalable content calendar and production workflow
- Build and manage lead nurture email programs and campaign workflows in HubSpot
- Partner with the GTM Engineer on campaign automation and data requirements
- Monitor and troubleshoot campaign-level workflow issues and escalate systemic issues
- Partner on webinar and event promotion, registration goals, and post-event lead nurture
- Partner with Product Marketing on narrative, positioning, and competitive messaging
- Partner with SDRs on lead handoff, MQL quality feedback, and conversion tracking
- Analyze campaign and content performance to optimize MQL volume, conversion rate, and cost per acquisition
- Stay current on emerging channels and AI-powered marketing/content tools
- Report to the VP, Marketing and collaborate cross-functionally with Product Marketing, Commercial Enablement, Event Marketing, Strategic Partnerships, and SDR teams
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field required; equivalent combination of education and experience will be considered
- 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role
- Experience with marketing automation platforms, preferably HubSpot
- Experience with CRM systems, including Salesforce
- Strong writing skills for blog posts, email copy, and landing page copy
- Strong analytical skills and experience interpreting campaign data
- Ability to partner with technical GTM/RevOps functions on automation and data needs
- Regular and predictable attendance
- Strong computer proficiency
- Proficiency with MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology
- Self-directed and comfortable owning ambiguous, cross-functional problems
- Strong project management and prioritization skills
- Ability to run multiple campaigns simultaneously
- Bias toward experimentation and iteration, including AI-enabled content and marketing tools
- Ability to work at a computer for extended periods
- Ability to perform essential duties satisfactorily, with or without reasonable accommodation
Benefits:
- Professional growth and development support
- Tools, resources, and support to thrive and grow career
- Flexible work environment
- Work-life balance
- Minimal travel, primarily occasional team or company offsites
- Remote work option
- Equal opportunity employment
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