Demand Generation Manager
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Job Description
Demand Generation Manager building demand campaigns for LiveKit’s voice AI infrastructure platform. Driving measurable B2B SaaS pipeline through paid, email, content, events, and ABM.
Responsibilities:
- Design, launch, and own always-on demand generation campaigns across paid, email nurture, and content syndication
- Build and manage the campaign calendar and reporting cadence
- Provide sales and marketing leadership with visibility into MQL/SQL flow
- Partner with sales leadership and representatives to align campaigns with territory and segment expansion
- Manage lead scoring, routing, and attribution
- Run experiments across paid social, paid search, webinars, retargeting, and ABM
- Identify and scale activities that generate pipeline
Requirements:
- 4+ years running demand generation or growth marketing campaigns end-to-end in B2B SaaS
- Hands-on experience with paid, email, and content-driven campaigns
- Experience partnering closely with fast-growing sales and SDR teams
- Strong command of marketing automation and attribution tooling, such as HubSpot, Marketo, or Salesforce
- Data-driven ability to tie campaigns to meaningful sales metrics
- Ability to troubleshoot and problem-solve on the fly
- Experience working on field events, including driving attendance, follow-ups, and promotion
- Experience marketing to developers or technical buyers (nice to have)
- Experience scaling a demand generation function alongside a rapidly growing sales team (nice to have)
- ABM experience (nice to have)
- Familiarity with voice AI, real-time infrastructure, or WebRTC, or willingness to learn (nice to have)
Benefits:
- Equity package
- Health benefits
- Dental benefits
- Vision benefits
- Flexible vacation policy
- Opportunity to contribute to open source alongside world-class engineers
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