Digital Analytics Lead
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Job Description
Digital Analytics Lead role with strategic impact in a growing digital consulting firm. Involves analytics implementation, team collaboration, and strategic client advisory.
Responsibilities:
- Actuar como referente técnico dentro del equipo, impulsando mejoras en la estrategia de medición y en los procesos analíticos.
- Diseñar, configurar y auditar implementaciones de analítica digital en entornos web y app (Android/iOS).
- Definir arquitecturas de medición y modelos basados en KPIs y funnels de negocio.
- Asesorar a clientes en la definición de sus ecosistemas de medición, aportando una visión estratégica orientada a negocio.
- Integrar datos de múltiples fuentes, incluyendo APIs externas para automatización y enriquecimiento de datos.
- Diseñar dashboards y reporting avanzado (Looker Studio, Power BI u otras herramientas).
- Colaborar con equipos multidisciplinares (tecnología, marketing, negocio) para alinear la medición con los objetivos estratégicos.
- Identificar oportunidades de optimización, automatización y mejora continua en los proyectos.
Requirements:
- Experiencia mínima de 5 años en proyectos de Digital Analytics / Marketing Analytics.
- Experiencia liderando proyectos o equipos en entornos técnicos y de negocio.
- Dominio avanzado de Google Analytics 4 (GA4).
- Experiencia en Google Tag Manager (web y server-side).
- Conocimiento de Firebase Analytics en entornos app.
- Experiencia en integración de datos mediante APIs.
- Conocimientos en automatización de procesos (scripting, no-code o low-code).
- Valorable conocimiento en herramientas de Digital Experience Analytics o modelos de IA aplicados a datos.
- Nivel de inglés B2, es importante un nivel intermedio suficiente para realizar reuniones con clientes interenacionales.
Benefits:
- Posición con alto impacto en proyectos estratégicos y visibilidad dentro de la organización.
- Modelo de trabajo flexible, basado en la confianza, autonomía y orientación a resultados.
- Flexibilidad horaria real.
- Teletrabajo: Modelo híbrido o 100% remoto (si vive fuera del País Vasco) y ayuda para gastos de teletrabajo.
- Formación continua: 50 horas anuales dentro de la jornada, formación en idiomas y acceso al catálogo de MIDE.
- Entorno colaborativo, cercano y orientado al desarrollo profesional.
- Cultura corporativa basada en la mejora continua, la profesionalidad, la transparencia y la orientación a resultados.
- Compañía que apuesta por la diversidad, la inclusión y el desarrollo de las personas.
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