Digital Marketing Associate
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Job Description
Digital Marketing Associate improving usability and conversion rates of online assets for VSP Vision. Collaborating with web development and user experience teams on high-profile websites.
Responsibilities:
- Involved in strategies, solutions, and execution to improve the usability, design, content, and conversion rates of online and eCommerce assets
- Responsible for on-going web site development, enhancements and run the business maintenance of enterprise and Lines of Business (LOB) websites
- Partner with Web development professionals while contributing to high-traffic, high-profile websites
- Work with User Experience team members through the stages of design, development, QA testing, implementation and maintenance
- Adhere to best practices for maintaining front-end code
- Translate user experience descriptions into front-end code that is cross-browser compatible
- Provide assistance and web development consultation to other departments on web-related topics
- Serve as the publisher of a website or page, accountable for accurate content and language
- Incorporate search engine optimization (SEO) tactics into the content management support for the website
- Gather information for needs assessments, and support the development of objectives and timelines for web projects
- Implement and maintain webpage graphics; maintain themes, styles and images for websites
Requirements:
- Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience
- 2+ years professional experience in Digital Media production with some experience in Internet technologies, development and support
- Experience with audio, video and other multi-media formats
- Art Direction experience in both print and digital media
- Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop
- Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines and constant interruption
- Ability to multi-task effectively
- Experience working on and leading cross-department relationships to accomplish design projects
- Excellent presentation and conceptual skills
- Exposure to application interface and online advertisement design
- A broad knowledge of current design trends and techniques for web
- Understanding of Web site priorities, product development, audience needs, site traffic and page views
- Regularly exercises discretion and independent judgment the in performance of his/her job duties.
Benefits:
- Eligible bonuses and commissions
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