Digital Marketing Manager
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Job Description
Digital Marketing Manager at Kapitus managing SEM and SEO strategies for online acquisitions through data-driven decisions and team collaboration.
Responsibilities:
- Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks
- Build online acquisition paths in collaboration with design and front end development team
- Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
- Continually identify ad run experiments to improve spend performance
- Stay abreast of latest search marketing changes and best practices
- Directly manage SEM keywords, segments, ads, landing pages
- Collaborate with content team and lead SEO strategy and execution for all digital properties
- Manage external agencies as needed
- Track and report all relevant SEM and SEO metrics to management and cross functional teams
- Optimize and manage bids and run multi-variate testing for acquisition paths
- Report and forecast spend and acquisition activity
- Monitor tracking, tags, and conversion goals, flagging implementation issues
- Work with sales, IT and marketing team members to execute search marketing initiatives
- Stay abreast of competitive changes and bring new ideas to the team
- Help with other marketing department functions as needed
Requirements:
- Track record of increasing online acquisitions through path design and campaign management
- 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display,
- Previous experience managing annual budgets upwards of $13MM
- programmatic/RTB
- 2+ years of experience supervising search marketing and design teams
- Experience with ad networks including those for display, native, direct and programmatic buys
- Hand-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely
- Experience with marketing automation software like HubSpot and CRMs like Salesforce
- Deep understanding of web data and ability to identify actionable insights from data
- Highly analytical, adept at making business decisions based on data
- Self-starter with intellectual curiosity and problem solving attitude
- Deep knowledge of latest tools, processes and best practices for maximizing online acquisition
- Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes
- Ability to use AI tools or agents to support research, analysis, or reporting workflows
- Ability to collaborate and communicate effectively across organization
- Bachelor’s or Master’s degree in Marketing, Business or related field
- Creative self-starter, team player with ability to multi-task and focus
- Ability to adapt quickly to a fast-paced entrepreneurial environment
- Experience with SEM campaigns regarding services for small business owners
Benefits:
- Competitive Base Salary Range of $74,600-$119,700. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience
- Annual Incentive Compensation Eligibility – Up to 10% annually
- Health Insurance: We offer comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families.
- 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
- Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
- Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
- LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:
- Pet and car insurance discounts.
- Financial services such as LegalShield.
- Relaxation and stress management tools, including a fully covered annual subscription to The Calm App.
- Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
- Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events.
- Transit Reimbursement: We also offer transit reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
- Retirement Benefits: Our 401K plan is managed through Fidelity, featuring a 25% match on employee contributions, helping you plan for a secure financial future.
- Paid Time Off and Sick Time
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