Digital Marketing Manager – Furniture and Appliance
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Job Description
Digital Marketing Manager growing Australian furniture and appliance rental businesses through Google, Meta, SEO, WordPress, CRM, and creative campaigns. Optimising customer acquisition and measurable commercial returns.
Responsibilities:
- Develop and execute digital marketing strategies aligned with customer acquisition and business growth objectives
- Own digital campaigns from planning through execution, optimisation, and reporting
- Identify opportunities to increase enquiries, applications, conversions, and customer engagement
- Coordinate paid media, organic social, SEO, website, CRM, and email activity
- Test strategies, audiences, messaging, and creative approaches
- Build, manage, and optimise Google Ads campaigns
- Manage Meta advertising across Facebook and Instagram
- Develop prospecting, retargeting, and conversion-focused campaigns
- Conduct keyword, audience, competitor, and market research
- Manage advertising budgets and optimise return on investment
- Develop social media strategies and content calendars
- Create, schedule, and publish content across relevant platforms
- Manage and optimise the WordPress website, including pages, products, promotions, and landing pages
- Implement on-page SEO and content optimisation
- Improve website structure, user experience, and conversion pathways
- Support and optimise the Salesforce-based CRM environment
- Develop automated customer journeys, lead nurture, re-engagement campaigns, and marketing workflows
- Improve lead flows between advertising, website enquiries, CRM, and internal teams
- Create digital marketing assets, promotional graphics, banners, advertisements, and campaign collateral
- Develop regular marketing performance reports and dashboards
- Track paid media, website traffic, conversions, leads, customer acquisition, cost per lead/acquisition, and return on advertising spend
- Analyse customer journeys and translate marketing data into recommendations for management
Requirements:
- Previous digital marketing experience supporting Australian businesses
- Proven track record of growing accounts, campaigns, leads, or revenue through digital marketing
- Strong hands-on experience with Google Ads
- Strong experience across Meta Ads and organic social media
- Demonstrated knowledge of SEO and website optimisation
- Experience managing and updating WordPress websites
- Strong understanding of CRM and marketing automation
- Salesforce experience highly preferred
- Graphic design and creative production capability
- Strong analytical skills and ability to interpret marketing performance data
- Excellent written English and copywriting capability
- Commercial mindset focused on measurable business results
- Ability to work independently and take ownership of the digital marketing function
- Experience with WordPress, Google Ads, Meta Ads Manager, Salesforce/Salesforce-based CRM, Google Analytics/GA4, Google Search Console, Meta Business Suite, Canva and/or Adobe Creative Suite, email marketing and automation platforms, Microsoft 365/Google Workspace, and AI and digital marketing productivity tools
- Experience marketing Australian e-commerce, retail, rental, or consumer service businesses highly desirable
- Experience with custom CRM environments or system integrations highly desirable
- Email marketing and customer lifecycle automation experience highly desirable
- Video editing or short-form content creation capability highly desirable
- Experience using AI to increase marketing productivity and campaign output highly desirable
Benefits:
- Australian public holidays
- Australian business hours
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