Digital Marketing, CRM Specialist – Dayshift

Posted 9hrs ago

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Job Description

Digital marketing and HubSpot CRM specialist supporting campaigns, automation, websites, and lead generation from home in the Philippines. Managing WordPress, SEO, analytics, and campaign reporting for global clients.

Responsibilities:

  • Manage and maintain HubSpot and related marketing systems for campaign execution, lead generation, CRM activity, and reporting
  • Build, update, and maintain HubSpot workflows, forms, landing pages, email campaigns, automation rules, and contact lists
  • Support customer journeys, lead nurturing, email marketing, and marketing automation activities
  • Maintain CRM data quality, audience segmentation, campaign records, and marketing reporting
  • Support campaign setup, tracking, performance measurement, and optimisation across digital channels
  • Maintain and update WordPress websites, including content, blogs, landing pages, resources, and campaign-related updates
  • Support product publishing, website content updates, and digital content accuracy with internal teams
  • Support website improvements, user experience updates, and digital content alignment with campaign priorities
  • Support lead generation across paid, organic, owned, and account-based marketing channels
  • Assist with campaign tracking, attribution, conversion reporting, and performance analysis using Google Analytics 4
  • Implement SEO recommendations, website optimisation tasks, and content updates
  • Support paid media administration, monitoring, and reporting across Google Ads and other digital advertising channels
  • Produce performance reports and identify opportunities to improve campaign execution, lead generation, marketing processes, and reporting accuracy
  • Work with the Senior Marketing Manager and broader marketing team to execute marketing plans and campaigns
  • Perform other position-level duties as they arise

Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Technology, or a related discipline is preferred
  • Minimum 5+ years' experience in digital marketing, CRM marketing, marketing automation, campaign execution, website management, or a similar role
  • Strong hands-on experience with HubSpot, including CRM management, workflows, automation, forms, landing pages, email marketing, reporting, segmentation, and campaign setup
  • Proven experience managing WordPress websites, implementing SEO best practices, website optimisation, content publishing, and performance tracking using Google Analytics 4
  • Solid understanding of digital marketing, including lead generation, email marketing, customer journeys, marketing automation, conversion tracking, and campaign performance across multiple digital channels
  • Excellent organisational, analytical, and communication skills with strong attention to detail and ability to manage multiple priorities, maintain accurate CRM data, and work collaboratively with cross-functional stakeholders
  • Experience supporting B2B marketing, Google Ads or other paid media platforms, and Australian businesses will be highly regarded

Benefits:

  • Work from home
  • Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
  • HMO with 2 free dependents and medical reimbursements
  • Government-mandated benefits
  • Work from home allowances
  • Opportunities to work with leading companies in Australia and beyond
  • Training programmes for career development
  • Engaging company outings, team activities and wellness sessions
  • Supportive, inclusive culture
  • Dedicated managers focused on your growth and success
  • Competitive pay and benefits
  • Additional entitlements
  • Structured career development programs
  • Equal opportunity workplace
  • Cultural diversity and inclusive workplace