Digital Marketing Producer
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Job Description
Digital Marketing Producer developing digital marketing strategies for CIEE, an international exchange nonprofit. Collaborating with diverse teams to drive participant growth through digital marketing.
Responsibilities:
- Collaborate with the director and business stakeholders in the development of paid digital marketing strategies that align with and support the core business goals of individual business lines.
- Drive program participant growth by developing and producing strategic paid search, display, and paid social media advertising, marketing automation, and lead generation campaigns.
- Regularly monitor and optimize paid digital advertising campaigns, marketing funnel, and lead generation performance.
- Provide reporting and analysis to stakeholders to drive paid digital marketing strategy, with a strong focus on lead, application, and participant growth.
- Support day-to-day relationships with third-party digital marketing vendors and agencies.
- Collaborate with the marketing automation manager in creating and optimizing lead scoring models.
- Collaborate with the web team, and business stakeholders to develop and integrate content marketing strategies that leverage new and existing assets includes blogs, social media, web, and other user-generated content.
Requirements:
- A bachelor's degree or international equivalent is required, preferably in a marketing, communications, or related field.
- A minimum of 2 to 4 years of experience in digital marketing, ppc, or a related field.
- International travel and/or study abroad experience preferred, but not required.
- Experience producing marketing campaigns in Google Adwords, Bing Ads, Meta Ads Manager, TikTok, Marketo (or other marketing automation tool), Instagram, Snapchat, YouTube and Twitter is required.
- Experience working in Salesforce, DOMO, and Power BI is preferred but not required.
- Understanding of Google Analytics, SEO/SEM experience helpful.
- Experience working with Adobe Creative Cloud applications is preferred.
- Strong proficiency in MS Office Word, Excel, and PowerPoint is required.
- Excellent organizational, communication, and interpersonal skills.
- Ability to set priorities, multitask, and pay strong attention to detail.
- Professional, creative, flexible, collaborative, and high-energy.
- Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion, and Problem Solving) and culture.
Benefits:
- Paid time off
- Parental leave
- Gym Reimbursement Program
- Employee Assistance Program
- Short-term & Long-term Disability
- 6 floating Fridays (based on our eligibility rules)
- CIEE Study Abroad and TEFL Program discounts
- 403(b) Retirement Plan with employer contribution
- Insurance Coverage (life, travel, medical, dental, and vision)
- Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
- Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)
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