Digital Marketing
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Job Description
Paid Digital Specialist driving paid advertising strategy and managing campaigns for Zinda Law Group. Seeking data-driven digital marketer to impact the firm's growth through effective budget management and strategy.
Responsibilities:
- Build, manage, and scale paid search campaigns across Google Ads and beyond.
- Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals.
- Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance at all times.
- Produce clear, actionable weekly performance reports for leadership.
- Make strategic recommendations on keyword expansion and budget prioritization.
- Execute and manage paid social media campaigns that drive qualified traffic and conversions.
- Stay ahead of platform trends and algorithm changes to keep our campaigns competitive.
- Manage individual and team projects with a high degree of ownership and accountability.
- Collaborate with leadership on long-term brand strategy and positioning.
- Build and maintain relationships with vendors while staying current on the latest in paid advertising.
Requirements:
- Proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads.
- Proven experience managing large-scale PPC campaigns.
- Strong analytical mindset with sharp problem-solving and project management skills.
- Detail-oriented, deadline-driven, and able to thrive in a fast-paced environment.
- Clear, confident communicator — comfortable presenting to and interacting with executive leadership.
- Bonus Points: Bachelor's degree in Marketing, Business, or a related field.
- Previous experience in a law firm or legal marketing environment.
Benefits:
- Health insurance and comprehensive benefits
- Competitive compensation tied to performance and impact
- Room to grow — we promote from within and reward initiative
- A collaborative, energetic team that celebrates wins and learns from losses
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