Digital Shelf Manager
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Job Description
Digital Shelf Manager optimizing Therabody's presence across major online platforms. Driving conversion, discoverability, and brand consistency in the digital retail landscape.
Responsibilities:
- Partner with brand, product and creative teams to deliver high-performing PDPs, A+ content, and branded landing pages that engage and convert.
- Establish and enforce content standards across imagery, copy, specs, and enhanced content modules.
- Manage PDP content syndication across retailer platforms, ensuring accuracy, compliance and speed to market.
- Own and optimize the Amazon Brand Store: navigation flow, page design, module testing and performance insights.
- Build brand landing pages that elevate education, storytelling, and brand positioning.
- Identify and implement up-sell and cross-sell opportunities to increase conversion and order value.
- Ensure Therabody’s premium brand identity and positioning is reflected across all retail.com touchpoints.
- Perform keyword research (using Helium 10 and similar tools) to build high-potential keyword sets for product listings.
- Optimize product titles, bullet points, descriptions, A+ content, and backend terms to maximize visibility and conversion.
- Monitor listing health, keyword rankings, and search term reports.
- Define and execute the strategy for acquiring, moderating and displaying customer ratings & reviews across all retail platforms.
- Lead end-to-end review syndication and seeding programs.
- Manage relationships with third-party review platforms/service providers.
- Identify any recurring issues/product improvement opportunities and feed insights into relevant cross-functional teams.
- Define, track, and report on digital shelf KPIs: content health scores, conversion rates, review sentiment and share of search.
- Translate data into actionable insights.
- Lead A/B content testing to evaluate PDP performance and optimize listings.
- Support international markets by tailoring merchandising strategies, content, and syndication processes.
- Implement project management best practices and tools to ensure on time delivery.
- Oversee PIM platform management including catalog hygiene, A+ content and automated syndication.
- Identify opportunities for process automation to improve speed and scalability.
Requirements:
- 5+ years of experience in digital merchandising, eCommerce, or marketplace management.
- Strong working knowledge of Amazon Seller Central.
- Demonstrated experience owning and optimizing an Amazon Storefront.
- Experience managing PDP content, SEO/keyword strategy and ratings and reviews.
- Familiarity with retailer portals (e.g., Best Buy, Target, Walmart) and content syndication platforms (e.g., Syndigo, 1WorldSync, BazaarVoice).
- Strong analytical skills, with proficiency in Excel and experience leveraging analytics dashboards.
- Excellent project management skills and organizational skills.
- Collaborative mindset, with experience managing cross-functional teams and external vendor relationships.
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